That's right, as of 10 a.m. this morning, the crowd at OMMA Expo is standing room only, and the NY Marriott staff is carting in chairs galore to

So, what about decreasing attention-spans and the continued dumbing-down of the U.S. viewing audience? … And how is that phenomenon effecting viewership on Hulu? “We’re finding that that notion is compete bunk,” Hulu head Jason Kilar told the OMMA crowd. The fact that consumers can’t get enough of YouTube and it’s mountains of short, punchy clips is just not the whole story, according to Kilar. “That does not mean that people don’t enjoy a 20 minute comedy!” Kilar assures. There is still hope for humanity! Next thing we know, Hulu users will be sitting through five-hour Kafka-readings hosted by Regis …

Kilar called the notion that people will only watch 2 minute videos online "complete bunk." That's become the conventional Web wisdom because of the success of YouTube, he explained, but Hulu is showing viewers will watch longer form content online. YouTube's popularity 'doesn't mean people don't enjoy watching a 22-minute comedy like "Arrested Development" online," he said. Let a thousand flowers bloom when it comes to the variety of online video, says Kilar.

Let the online community create network programming. Hulu CEO Jason Kilar said something to that effect on the first panel of the day, “What is Content?” Or, at least, let the community decide exactly what content a network should carry in near real time. And what advertising a network should carry in real time. Let the community decide… Not that they haven’t always, but the critical distinction for Kilar is the time lag.

I've been playing in this world since the '80s and have always pronounced "online" with equal emphasis on both syllables - on and line getting the same weight. But so many of the speakers at OMMA put the heavy emphasis on the ON part of Online. Why is that? How do You pronounce it? What does Webster say?