As it turns out, Dale Herigstad really is from the future. And he wrapped up his keynote by showing it to us. Dale, who a few years back worked with Steven Spielberg to come up with the “gestural interface” that Tom Cruise uses in “Minority Report,” showed some current gestural interfaces that are actually here today. As amazing as that might seem, Dale also gave a preview of an interface technology that would make even science fiction author Philip K. Dick blush. “It can read your brainwaves,” Dale said, referring to the new Emotive system, a …

Dale Herigstad looks like he’s from the future. Dressed in trademark all-black, with a shock of white hair, he could be a character from a science fiction novel. Dale stepped out of the future this morning, and presented some of it during a keynote at the OMMA Hollywood conference. Dale, who is the chief creative officer of WPP’s Schematic, presented how the “new TV” will look. The new TV, is actually a combination of online, interactive TV, video-on-demand, IP technologies, and a variety of other things that will give TV the look and feel of an immersive user experience. …

"Good stories don't come from machines," said Chuck Porter, co-chairman of Crispin Porter. "If you're creative and good at it, you probably don't need to worry about machines." For example, CP&B was the agency behind Burger King's "Whopper Freakout" campaign. It took face-to-face communication, particularly in getting the franchise owners to buy in to the concept. "The francisees said, 'if you run a commercial that says we're no longer selling our most popular product, we're gonna come to your house and kill you." Try getting a machine to accomplish that.

Porter summed up his "Welcome To The Machine" OMMA Hollywood keynote on an upbeat note for the creative's in the room, reminding everyone that "good stories don't come from machines." They come, of course, from agencies like his Crispin Porter + Bogusky. And that's not something you're likely to find in any Google algorythms. "If you’re a creative in this business, and if you’re good at it, you probably don’t ened to worry about any machine â€" just yet."

Most people look at Campaign '08 in terms of the influence it will have on America’s political agenda, society, and the world at large. Chuck Porter thinks of it in terms of how it will impact advertising.

"EA will never push ads into Harry Potter," said Shelby Cox, senior director of in-game ads at EA. "It just won't happen."

This could help- a whitepaper blinkx.com/seo.pdf

"The novelty of being in a game just to be n a game has worn off," said Jonathan Epstein, CEO of Double Fusion.

From the "SEO isn't rocket science..." conference track: You want to airbrush the first page of google to get rid of the negative results (if there are any) about your company first (sued, failed health code, monkeys in the basement).   But how?  I don't get it.  Yet.

I want to do that.   It's like an integrated people process.