If Flat is the new Up then Browse is certainly the new Buy. In Gian Fulgoni's keynote, he pointed out that the savings rate in the US was up 30% in Q1 prompting his quip, "A dollar saved is a dollar not spent." In the following panel, Darrin Shamo of Zappos shared a slide titled, "Then... the Economy Flopped" in which he revealed the declining conversion rate they're seeing. Now, on the "Search as We See it" panel, execs from the Big 3 plus Omniture reached consensus that

In my last Search Insider column I predicted that Twitter would be the talk of the town, er... island at SIS. Less than 24 hours into the conference, I think it's safe to hand over the buzzword bingo crown to the little microblogging platform that could. Whether it's attendees tweeting the highlights (using hashtag #mpsis) or talking about the impact of Twitter on search, their personal lives, and everything in between, there's no escaping the T-word.