That's the word from Henry Copeland, Founder and CEO, BlogAds.com, which handles advertising for the "Queen of Media"'s hugely popular gossip site.

How do niche focused sites find their way on the wide Web and make money to boot? For new blog Football Post, one thing it quickly learned is that fantasy pays. After starting out aiming to be the WSJ of online football coverage, without "sinking" to fantasy football, president and former Packers exec Andrew Brandt quickly changed his mind when he realized rabid fantasy football fans are more than willing to pay join leagues. At the same time, he conceded Football Post is giving its content away to partners like Yahoo, Comcast and NY Daily News to build its …

An member of the OMMA Publish audience just asked why online ad sales people are so poorly trained. Admitting that “There probably is a lack of training,” Ed Montes, EVP Managing Director NA, Havas Digital, blamed an entire generation of young Americans: Millennials. “There’s a different attitude among Millennials.” Not that Montes doesn’t feel for poor kids. “You’re talking about a very young person who is just breaking into the business world.”

In response to the increased demand for accountablity and ROI, agency folks noted the growing emphasis on getting a handle on audience measurement and research even before campaigns begin. That information is actually used to inform media buys. "You can't get into anything without a measurement plan these days," said Jonathan Chin, digital assoc. director at Mediavest. He added the agency is trying more and more to apply direct resonse-type metrics to cpg campaigns. And before experimenting with different ad approaches, "you have to have a desired outcome." Universal McCann's Kristine Munsen added that tracking the social conversation around …

What’s the reality, today, in terms of budget allocation for media buyers? Answering a question with a question, Ed Montes, EVP Managing Director NA, Havas Digital, said: “Is digital relevant to your media mix?” adding, however, that, “In my world, digital is outweighing print in many cases.” “It’s about taking a long term approach,” Kristine Munsen, VP, Group Media Director, Universal McCann. “It’s about finding the right mix … We do have limited funds.”