Jonathan Miller, CEO digital media group, news corp talks what he has learned being new on the job: people are back in the equation: it used to be about the algorithm. People are back in the equation. Hulu, for instance show people value real media. two trends: people, with technology in equation, and rise of media on line in the produced faction, not just ugc. What drives ads most of all is reach and consumption. we are still seeing three to one gap between time spent on line and dollar spent online.

Beam me up Scotty: Accessibility, making yourself accessible. Which is different from traditional mass marketing approaches. How does someone get in touch with someone to answer a question, provide information. it's about making them accessible whether through Twitter, email. what have you. Transparency is also critical to being open. People also appreciate authenticity: people trust people like themselves. "Your brand is not my friend." I don't want a cup of coffee or car or piece of clothing to "friend" me on Facebook. I want the brand manager, designer or engineer, I want someone who can talk to me listen to …

There's a symbiosis between paid, earned media. we have regular monday meeting where we sit down and talk strategic planning, much more integration between marketing and pr between them. Scott Monty, global digital and multimedia comms manager at Ford At the end of 2008 Ford ranked number 12 social brand. Our goal was to make Ford the most social auto brand in three years. We did it in six months. We are ranked as number ten in using social media now. The take away: do not walk into social network and start blasting away. it's like walking into cocktail …

From Facebook pages, to blogging and Twitter accounts, Ford has gone crazy for social networking. And there are no limits, according to Scott Monty, Global Digital & Multimedia Communications Manager at Ford Motor Company. “We have the full support of our social media efforts … all the way up to the board of directors,” Monty said Monday morning at OMMA Global. “They knew that this is the future.” Added Monty: “We’ve set our content free.” What happens when it doesn’t come back, or doesn’t quite behave as the car make would like. Half joking, Monty said, “Hunt it …

Scott Monty, Ford Motor Co,'s global digital and multimedia communications manager: Social media isn't about turning on a switch and seeing a rise in sales the next day. It's like walking into a cocktail party handing a business card to everyone and walking out the door.

You're never too old or too big to tap into social media and connect with consumers. That's the message Scott Monty, Ford Motor's global digital and multimedia communications manager, sent OMMA Global New York attendees Monday morning. It's no secret consumers trust companies far less today than in the past, but they do trust other consumers. Although Ford's brand recognition ranks at about 95%, the company set out to create a new direction to connect with consumers. That direction is firmly planted in social media, Monty says. Ford wanted a strategy that would humanize the brand and connect …

CEO and Cofounder comScore Magid Abraham opened OMMA Global New York during Ad Week this morning talking about social networks. He says CPMs are dropping because the supply of ads continue to explode. Social networks contribute to that phenomenon. They account for 21% of the total impressions online, but 3.5% of dollars. Social network dominates impressions. Advertising on social networks is primarily direct response advertising, dominated by telecommunications. Three of the top 10 advertisers on social networks are wireless or telecom carriers. The top branding advertising are missing. the highest ranked at 42 is Unilever.

Dave Morgan, presently CEO of Simulmedia, kicks off OMMA Global with the idea that it’s not a matter of if but when ad dollars go digital. “We’re certainly at an extraordinary moment,” said Morgan -- who founded online ad firms RealMedia (which later became 24/7RealMedia and sold to WPP for $649 million) and Tacoda. “We’ve already started to move marketing budgets.” Regarding social networking and micro-blogging, Morgan said simply: “It cannot be dismissed.” The issue is no longer distribution, which is “plentiful,” he said. “What is scarce is audience attention.” No doubt a wealthy man, why is …

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