Yep, that was John Burbank's opening statement. Well, after he opened with his Lady Gaga quip. No, Burbank wasn't looking for a pink slip from Nielsen Co. chief David Calhoun. He was trying to make a point that is an underlying theme of OMMA M&M, which is the best measurement and metrics aren't simply impressions. They are insights about who is doing what online. Nielsen Online's Burbank

Actually, he started his opening keynote at OMMA M&M in New York this morning by sharing an anecdote about his recent trip to the Grand Canyon with his 15-year-old son. "Even in remote places like the deserts of Arizona, one really can't escape Lady Gaga," he said, referring to the current pop culture icon. I'm not sure why Burbank cited Gaga, but it had something to do with the fact that that MediaPost Publisher Ken Fadner made some introductory remarks about a "cryptic" song from the 1960s.

According to Jodi McDermott, director of data strategy at Clearspring Technologies, and programming chair of OMMA M&M, they are: 1 - The medium is the data. 2 -  Data driven cultures are becoming the expectation, not just the outlier 3 -  There is a course collision happening between the audience measurement firms and the Web providers.

For four days, very smart people sat around in bean bags listening to even smarter people and tweeting and blogging their unfiltered thoughts to the rest of the world...

Ze Franks asks us to imagine him as the colonoscopy of TED, that will be inserted for the last 18 minutes! As the gateway between our experiencing self and remembering self, Ze could really screw this experience for us... How to process TED without focusing on dark urine? How do you know if you are crazy, while you are crazy? James Cameron, Raghava is thirty years old and had five avatas, and you took ten years on one? Kinky bitch moment. What do you see in this picture? When chicken feed on sustainable shrimp, they become …

What is childish? Age has nothing to do with irrational behavior! But children do still dream, which is the baseline for pushing the boundaries of the impossible. Children don't think of limitations, they think of good ideas. Great potential! Still children are restricted by adults, they suffer under the totalitarian regime of the adults with no say in the world. Kids grow up to become adults, just like you. Or better. It is imperative to listen to children and integrate them in the process of social development, so they can grow up to blow us away. "You must lend …

Ken says there's a hunger for videos of him. His last TED speech four years ago had been downloaded four million times. So here's the encore. Yes, there is a big climate crisis. And there's also a second climate crisis, not of natural resources, but of human resources. We make incredibly poor use of our talents. Ken divides the world into two groups: The people who get no pleasure from what they do. And the people who love what they do, because what they do is who they are. This group is the minority. The problem is …

Namibia Most African stories today are about poverty, war, women or AIDS. This is a story of success. in the past century, Namibia had faced apartheid, poaching  for rhino horns, rifles in the hands of everyone, drought. Death and despair. It is important to know what to run from, and when to fight. John continues the work with the Integrated Rural Development and Nature Conservation that was started in the generation of his father. In 1995, there were only 20 lions in the entire Northwest of Namibia. Today there are more than 150 lions. In 1982 the black …

TED goes live to the slums of Kibera, where 50 people are watching a TED simulcast in a parking lot.

James Cameron learned SCUBA diving in a pool in Buffalo, NY, in the middle of winter.James say the only reason he made "Titanic" is so he could dive to the wreck of the Titanic. This experience sparked James to park his daytime job as Hollywood director to go on underwater explorations. For these explorations James and team created robotics that could explore the smallest corners of wrecks. He also discovered animals underwater that simply looked at animals. James Cameron had always been interested in science fiction. He drew comics from an early age, and later on worked closely with NASA …