Robert Goldberg, senior vice-president of Zynga, said that 66% of players for online casual games are above 25, while Mihir Shah, chief revenue officer for Offerpal Media, said the single biggest growth segment for their casual online gaming unit is 35-44-year-old women. Everyone agreed that this demographic segment is a “very desirable audience.�

Put anything you heard about AOL during the last few years out of your mind, Erin Clift, SVP, Global Sales Development, AOL, told Global OMMA attendees Thursday. Now, AOL will focuseon quality content, leveraging technology, and servicing clients through data. It's not just where the ad serves up, but rather how relevant the content can become

Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating social elements in every display campaign. Consumers can provide feedback in real time. From a laptop or mobile phone friends can communicate through social networks, but what if that communication happened through a display ad. What about ads that let you know your friends have indorsed the product in the ad?

Talking about social tools in display advertising, Neal Mohan, VP, Product Management, Google, told OMMA Global attendees the future of display advertising means incorporating social elements in every display campaign. Consumers can provide feedback in real time. From a laptop or mobile phone friends can communicate through social networks, but what if that communication happened through a display ad. What about ads that let you know your friends have indorsed the product in the ad?

Neal Mohan, VP, Product Management, Google, opened the OMMA Global conference told attendees real time audience buying and placement happens today. There are more unique ad slots on Google's ad network than there are equity and bond trades. And Google can conduct those at a blink of an eye.

Temperatures are rising at OMMA Global.  A heated exchange on paid vs free content, was  described as "a little war" by teh HuffPo's Greg Coleman. People pay for content, they pay all the time, said David Moore, Chairman and Founder, 24/7 Real Media, Inc. The most successful network is ESPN. They get $4.5 billion annually in subscriber fees. "I want all those old outlets to put up pay walls," said Brian Sugar, CEO & Publisher, Sugar, Inc. Let all the Condé Nast and People and Time Warner properties charge he says, "Because then those people will come to our …