We really are seeing the center of gravity shift form the Web to this concept of mobility." That's the way Mobile Insider columnist and summit chair Steve Smith said to kick things off here in Key Biscayne, FL, the second mobile summit hosted by MediaPost. "The last time we did this, we programmed looking forward, what was coming next,, what would mobile look like n 2011," Smith told attendees in his introductory remarks. "This time we're looking at it as a status report. It's time to take stock rather than simply look forward." He then gave some …

Ball State University media guru and summit moderator Michelle Prieb sure knows how to get the attention of a blasé social media insider crowd. Call them freaks. "As members of this industry, you tend to be freaks of nature," she said while cuing up the social media and moms panel. By freaks, she means that we are "hyper exposed" to the latest and greatest in digital media. The point of this panel, she said, is to "take a step back" and have a "reality check" about how real people -- in this case, some local Floridian moms …

Given the title of Anne Hunter's summit presentation, "Women And The Social Web," it's not surprised that most of the attendees here got it right. "Women are by far more engaged than men on the Web," said Hunter, who is vice president-advertising effectiveness products at comScore. That's actually kind of surprising she said, noting that men actually dominate women worldwide as Internet users: 54.3% vs. 45.7%. But women make up for coverage by using the Web much more than men do, in all its forms, including social media. Interesting. And enlightening. And actually, the presentation goes a …

No, Joe Chernov's grandfather is not a picnic basket, but iPhoto seems to think a picnic basket is Chernov's grandfather. To make a point about the next generation of technology in which "data will learn," Chernov touted the iPhoto Faces app, which he described as a really cool feature in iPhoto that "learns" who people are in users' photos based on the patterns that users use to tag their photos. But it's not perfect, Chernov noted, "It insists that a picnic basket is my grandpa."

And the answer is, there is no such thing as perfection. Certainly not when it comes to social media. To prove it, he did some research. Figuring that social media is essentially about people, Chernov, who is director of content at Eloqua, searched for the perfect people to see if they would unearth some clues about social media. Using Google, he searched for the "perfect" man and the "perfect" woman, and not surprisingly, ended up with Brad Pitt and Angelina Jolie, respectively. But they shed little insight in regards to social media. "There is no perfect person. …

"They are an actual store." That's what GameStop's Richard Armour told social summit attendees this morning when asked to share some of the lessons he's learned from his social selling experience. "When you open a store on Facebook, know that it' an actual store," he said, implying that some ecommerce executives may view it as simply sharing a store's brand with social media users. But you have to actually roll up your sleeves, he said, "You have to manage it daily. You just need to know what the endeavor is going to take."

That's pretty much what Richard Armour, director of online advertising at GameStop said the concept of social selling hinges on. Speaking on the summit's Social Selling panel, Armour said ecommerce executives are responsible for ensuring that they use the best and most insightful metrics to develop plans and strategies, and for executing them, and that right now "old school" ones still dominate, and they're just trying to get a handle on social media stats. "Operationally, internally, there are just a lot of those hurdles you have to get over," he said, adding, "What are the key metrics. Coming …

"Being viral, what does that mean?" Great opening question from CP+B's Kristen Fox, who is about to give us the answer. It's a double rainbow. Well, the "double rainbow guy" is a good example of going viral. In case you don't know the double rainbow guy, he's a hippie who woke up one morning and happened to film himself euphorically observing a double rainbow in his backyard, and the rest is YouTube history. Millions and millions of downloads later, Fox says it's not uncommon for clients to come into the agency and ask to do something …

People who work in digital media often like to joke about working virtually. You know, taking Webex meetings while you're still in your jammies, or, even less. Well , that almost happened to Kristin Fox, but in a real-life version of waking up from that dream when you're taking a test in school and find yourself stark naked. Fox who is the new group media director-social & mobile at Crispin, Porter + Bogusky, and the opening keynote at this morning's session of the Social Media Insider Summit in Key Biscayne, FL, did not realize that she was supposed to …

In his ongoing effort to stir life into a social summit crowd, Joe Marchese spontaneously asked all the attendees from the western half of the U.S. to stand up. A smattering did. Then he asked the eastern U.S. attendees to stand up. We did. Joe's point? "I just wanted to get you all to stand up."