Hearst VP-Digital Grant Whitmore is explaining the reason for mobile Web growth for publishers like Hearst magazines, and he attributes it mainly to that thing in your pocket.

Hearst VP-Digital Grant Whitmore just shared that Good Housekeeping may have been the first Hearst magazine to go mobile, but it is Cosmopolitan that is showing the greatest growth among mobile readers and subscribers.

That's what VP-Digital Media Grant Whitmore disclosed to Mobile Insider Summit attendees during his opening remarks this morning.

If so, please post a comment here so Mobile Insider Summit Day Three opening keynoter Grant Whitmore can see it. Whitmore, who is vice president-digital media at Hearst opened his comments by saying he's trying to "win this Words with Friends thing," and can use your help.

After a fellow panelist cited Time magazine’s recent research finding that more people would rather sleep with their mobile phones by their bedside then their spouses, Skyrockit CEO Jon Vlassopulos quipped, I have a confession to make, I slept with my tablet last night.” Even worse he added, “I cheated on my phone with my tablet.” The context, was the “Stop Advertising! Customer Relationships For The Post-Mass Media World” panel during the Mobile Insider Summit. The discussion, by the way, was less about advertising issues, and more about user experience. To that point, Skyrockit’s Vlassopulos, added that marketers should think …

Well, it shouldn't come as a surprise that Mike Bloxham showrooms cooksbooks. At least not if you knew that Bloxham's alter ego (when he's not a media pundit for MediaPost, or working his day job as marketing chief for the Media Behavior Institute) is foodie blogger Fat Englishman. Bloxham disclosed his epicurian showrooming behavior as part of the opening discussion on the Mobile Insider Summit's aptly named "Showroomer" panel.

Auto panel moderator Chuck Martin got the conversation off with an audience poll at the Mobile Insider Summit, asking how many people in the audience had used a tablet or smartphone to search about a car purchase. (An overwhelming response.) Then he asked how many people in the audience were happy about the car purchasing experience. (Crickets chirping.) The point is that car-buying is second only to dental hygiene appointments in terms of less-than-desirable user experiences, and mobile can help change that. It’s still a work in progress though. Edumunds.com Vice Chairman Jeremy Anwyl , for example, pointed out that …

Quick poll, what are the top three search categories on a mobile phone? No, it’s not porn, as the smartass in the audience of the Mobile Insider Summit blurted in response to Kia’s Ryan Wein’s query. It’s actually restaurants. No. 2, Wein said to the audience’s surprise, was automobiles. And No. 3 was consumer electronics. Wein did not cite the No. 4 category, but I’m guessing it wasn’t porn either – mainly because I don’t think the mobile search indexing gurus actually report that. But Wein’s real point is that there are “mobile consumers on their devices wanting to buy …

Okay, so my stand-up routine leaves something to be desired, but comedians are on my mind today, not just because of the passing of Phyllis Diller, but because I just got a pitch in my inbox for a new campaign mobile marketing shop ProTexting.com featuring stand-up comedian Wali Collins examining the humor of text messaging. I can’t attest to the veracity of the PR lady’s claim that this is “the first time that text messaging was incorporated into a standup comedy routine” (somehow I think it’s not), but it might be worth checking out if you want to view the …

She just reminded me that she wrote a piece about showrooming back in 2009, before the practice was even called "showrooming."You can read it here.