by Erik Sass on Jul 25, 3:11 PM
because you would probably die.
by Erik Sass on Jul 25, 3:06 PM
"creating serendipity"
by Joe Mandese on Jul 25, 3:05 PM
OMMA Data and Targeting "Organization" panel moderator Joshua Koran used a good metaphor to prompt his panelists to explain what they really want from data and data integration.
by Erik Sass on Jul 25, 3:01 PM
no rest for the weary
by Laurie Sullivan on Jul 25, 2:55 PM
Iteration means tolerating testing and failure before reaching success, said Tyrone Anderson, Senior Director, Strategic Services, BlueKai. Partners have begun to take digital analyses and use it for TV advertising.
by Erik Sass on Jul 25, 2:55 PM
A plea for experimentation at OMMA
by Joe Mandese on Jul 25, 2:53 PM
Joshua Koran, VP-product management-research and data at AT&T AdWorks, and moderator of "Organization" panel at OMMA Data and Targeting in Los Angeles, kicked the conversation off by asking how agencies were integrating data a year after the "year of the data scientist."
by Erik Sass on Jul 25, 2:51 PM
Things done changed.
by Erik Sass on Jul 25, 2:45 PM
a mystical ascension at OMMA
by Erik Sass on Jul 25, 2:39 PM
award for best hair at OMMA Data goes to...