The days of the eCPM, or "effective cost-per-thousand," may be numbered, according to Jeff Bander, President North America, General Manager, EyeTrackShop . Speaking at the Search Insider Summit this morning, Bander presented oodles of data and insights showing what happens with a user's eyes when they're looking at Web content on a computer screen, and interestingly, they don't seem to be looking at many online advertising impressions.

That's right, according to an informal poll conducted by Aaron Goldman, Chief Marketing Officer of Kenshoo, Morgan Freeman is the most logical voice of search. Conducting a "Family Feud" style panel discussion at the Search Insider Summit, Goldman asked his panelists whom, of any living person, would be the best "voice of search."

Chris Copeland, CEO of GroupM Next, is a bit all over the place and extremely non sequitur during his opening presentation at the Search Insider Summit at the South Seas Island Resort in Florida. But that's okay, because the subject he's presenting on - "how search identifies you," and in particular, technologies like near field communication and RFID - is also all over the place. In fact, it's increasingly everywhere you go.

Eric Mauriello, Senior Vice President at Possible Worldwide, is heavily invested in the continued adoption of touch-screen technology. Indeed, as SVP of Touch, Mauriello works directly with clients to develop appropriate touch-screen ad campaigns and consumer services. As such, if anyone should be worried about "gestural" technology (think Tom Cruise in "Minority Report") overtaking "touch," it's Mauriello. Some experts think it's inevitable, and, if only from a ...

With an eye on digital out-of-home media (of course), how much luck are buyers having connecting the dots between different platforms? Not much, according to members of an afternoon panel at Mediapost's Digital Out-Of-Home Forum. "The ability to link consumers across screens doesn't really exists," admitted Teri Gallo, VP of Marketplace Development at IPG's Mediabrands Audience Platform. There is the ability to connect data sets, she said, while marketers are starting to make more sense of the way in which campaigns work across screens. That, however, doesn't go nearly far enough, according to Jack Sullivan, Senior Vice President/Out-of-Home Activation Director …

Midway through his description of the "human mannequin" campaign his agency Devito Verdi created during New York's Fashion Week, Tyler DeAngeleo paused to assure Digital OOH Forum attendees that he is not a sex fiend.

What could possibly be positive about the sticky, day-glo orange residue that Cheetos leave on consumers' hands? "It's how consumers are reacting to it emotionally" -- which, as it turns out, is quite nostalgically -- according to Doug Pulick, SVP of Strategic Insights at NCM Media Networks. Based on pioneering neural research, the Frito-Lay brand found that what it assumed was a negative product trait is, in fact, what connects consumers to the cheesy snacks. Just the thought of Cheetos residue produces a "visceral reaction" among consumers, according to Pulick, as it harkens back to their childhood when it represented …

Just for the record, Adam Potashnick, Global Media Director at Mediacom, says he isn't receiving any real-time data related to digital out-of-home marketing. There's "nothing coming from the vendor," anyway, Potashnick clarified on an afternoon panel at MediaPost's Digital Out-Of-Home Forum. Rather, "It's "more about the network, and its reach," he said. Currently, "We (be which we assume Potashnick means the ad industry) are buying this medium based on the lowest common denominator." However, "As more and more data becomes available, it's going to potentially fragment our spend."

This time it came from Adam Potashnick, global media director at Mediacom, a sister company of Spafax's and also the guy who oversees the agency's Dell account.

Ever since WPP Group formalized the structure of its new media operating division, Tenth Avenue, I've wondered exactly what one of its core assets, Spafax Networks, actually is. I knew it is an expert in out-of-home media, but so is sister agency Kinetic Worldwide.