What about the "older" generation? How are they being targeted? In the Death by Demographics: Killing Off Your Ad Budget session at SXSW panelists said spend toward the customer you want to reach without offending loyal customers. Joe Magnacca, Walgreens, said we're still keeping mom satisfied but it's important to keep updating services. "Use the data," Magnacca said. "The data doesn't lie. We ran the data one year and found 50% of the loyal customers that were there the year prior were there."

Salesforce released stats Monday from social conversations at SXSW. On Sunday, Elon Musk of Space X took the top spot for the most talked about SXSWi keynote speakers, and Tina Roth Eisenberg came in second. Day three of the conference saw 230,877 total social media conversations mentioning SXSW, the highest peak of conversation between 3 p.m--4 p.m. with 19,100 conversations in that hour alone. day three volume was down slightly from day two, which has so far been the busiest day.

Bonin Bough from the Oreo brand believes marketers need to look at culture, rather than the demographics. He explained during the Death by Demographics: Killing Off Your Ad Budget session at SXSW on Monday how mobile will transform campaigns. Panelists on the session moderated by WSJ retail reporter Ann Zimmerman debated the new view of the audience and the important data required to target ads. "You know what matters to me? Impulse purchases," Bough said, suggesting that mobile phones make it happen.

Over the course of SXSX Interactive, MediaPost conducted numerous video interviews with executives at various levels of media organizations. Here's a quick list of some of the thoughts expressed in some of those interviews, all of which may be viewed online.

Forget about music and film at SXSW -- techies are taking over. Speaking with USA Today, Donald Chesnut, chief experience officer at SapientNitro, says the five-day Austin, Tx.- based event, which began as a music festival, already looks like Consumer Electronics Show in Las Vegas. Look for more next year. "There is an interesting blur between CES and SXSW," says Chesnut. "You're seeing sensors, cheap hardware, 3-D printers. SXSW will look more like CES next year and the year after that." So what is a music, film, or TV producer to do? Hey, there is always ComicCon -- that is until …

That, and assorted other non sequiturs are what you are likely to find on the streets of Austin this week, so not surprisingly, that's some of what you'll find in Chuck Martin's man-on-the-street interviews during SXSW Interactive.

Listening to Slava Rubin, CEO and Co-Founder of crowd-funding platform Indiegogo explain the roots of start-up funding success today at SXSW Interactive, I thought for a while that I was listening to late American writer and mythologist Joseph Campbell. That's because Rubin spent much of his time talking about using the power of myth to challenge the myths of power. Oddly, he used lots of facts to do it, citing a plethora of numbers mined by data scientists on what works and what doesn't for start-ups raising funds online.

Data collection remains the primary thing helping features grow and influence behavioral change, according to Chris Risdon, who's talking about behavioral changes as value proposition at SXSW Sunday. Sensors and data feed into the psychology and change behavior. Marketers need to give the big picture to guide the action. For example, send a text to a passerby on the cupcake sale, but make sure the consumer knows how many calories they will intake with each one. Really? Do you want to know?

Form factors on hardware and page design online are part of what persuades someone to take action, according to Chris Risdon, talking about behavioral changes as value proposition at SXSW Sunday. The whole process becomes like walking a fine line. The design brings awareness, but marketers need to become aware of how aware consumers are of the persuasion. Don't conceal the intent in features, products and services marketers want consumers to take. Some companies constrain features to help consumers have a positive outcome. "We have more products and services that are less about my stuff and more about me," he …

What are the tactics of influence and how can technology make it easier for people to follow through? Chris Risdon talks about behavioral changes as value proposition at SXSW and how technology and the environment influences decisions. He describes ways to align motivation with a trigger, such as a natural disaster and donating money to the cause. The series of events should not take several steps. The behavior doesn't lineup with the motivation and the technology allowing you to make a donation with a click. We saw the alignment during recent natural disasters, allowing people to text a number and …