Many remember the Oreo cookie moment since the Superbowl blackout of 2013. We've been on a constant lookout at SXSW for more Oreo cookie moments and figured we had finally stumbled across one.

One cat at SXSW Interactive sure has pulling power to draw a crowd. For two successive days, a line of people stretched around a city block all for a chance to pose and have their picture taken with a cat.

I followed the advice that the head of Google Search Amit Singhal's gave to kids going through school during SXSW Sunday: "Follow your heart and do what it says." If you do it will bring happiness and that happiness will be more fulfilling than any amount of money can bring. When Guy Kawasaki asked if he regrets any mistakes made in the past to which Singhal said once he makes a decision and never looks back. "If I didn't make the mistakes I wouldn't be me," he said. "I would do it the same way again."

"Are you saying SEO is bullshit," asks Guy Kawasaki to which Amit Singhal said "that's like saying marketing is bullshit." The two were talking about how to get on the first page of search results: Singhal, senior vice president of search and Google fellow, said at the South by Southwest conference (SXSW) Interactive on Sunday that Google has said if you build high-quality content and readers seek you out than you don't have to worry about anything else. If Web sites add value and people want the content on the site it automatically works. The site must be fast and …

The head of Google Search Amit Singhal, senior vice president of search and Google fellow, talks with Guy Kawasaki, which just took the role of advisory at Motorola Mobility, about The Future of Google Search in a Mobile World at the South by Southwest conference (SXSW) Interactive on Sunday. The talk was scheduled with Android chief Andy Rubin, but he was quietly replaced by Singhal last week. Singhal jokingly came out and said he's been working on his tan.

Main stage programming at SXSW today was nothing else if not interesting. With so many attendees, more than 25,000 estimated, there was not shortage for audience no matter what the topic.

When SXSW Interactive keynote interviewer and Wall Street Journal tech journalist Walt Mossberg challenged interviewee Al Gore on his decision to sell Current TV to Al Jazeera, a media company controlled by fossil fuel producing state, Gore got a bit testy. So did Mossberg. At one point, Gore turned the table asking Mossberg why he works for a boss like News Corp. chief Rupert Murdoch, Mossberg noted, "But Rupert Murdoch is not in the oil business." To which Gore rejoined, "No, but he's not properly in the journalism business either." And now, following Current TV's sale to Al Jazeera, neither …

Honestly, you can't make this stuff up (unless you're South Park creators Matt Stone and Trey Parker, of course), but there he was, Man-Bear-Pig himself, warning about herds of "spider-goats."

During his SXSW Interactive keynote conversation Al Gore told interviewer Walt Mossberg something he told me and a group of Madison Avenue brass during a private dinner a couple of years ago after keynoting MEDIA magazine's Outfront Conference, that America's constitution has been "hacked" by the political media and fundraising process.

While being interviewed by Walt Mossberg during a keynote conversation at SXSW Interactive, Al Gore focused on the rising tide of data-tracking technologies, which he described as a shift to a "Stalker Economy." Citing the role the U.S. government and private industry are playing in tracking individuals' data, Gore said it is one of the reasons for ephemeral photo and video sharing platform Snapchat, which erases files shared with seconds of sharing them.