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    VPAID is the standard for video, but MRAID is the mode for mobile. The industry no doubt is trying, but guest blogger Michael Tuminello explains just how much the standards need to be sorted out.
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    Online video is all a-twitter (sorry!) over Instagrams and Vine videos, but guest blogger David Toner wonders whether the engagement consumers feel toward super-short messages eliminates the chance for truly memorable, brand-defining advertising.
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