On the face of it, Dish's new Sling TV should be a pretty solid nail in the cable coffin. But some early critics suggest Sling has the wrong mix of offerings,. Besides, many millennials may not be all that interested, period.
Jon Stewart at either of the most prominent online pay services could be a killer combination and the kind of pivotal tipping-point move that it was when Fox grabbed NFL rights from CBS for the 1994 season.
Maker Studios chief content officer Erin McPherson tells the interactive deep thinkers that the strength of native advertising is that it speaks directly to consumers' attitudes and can be content that's meaningful while also delivering a message that works.
As online video grows up and out, a Web news site asked some of the big players a good question: Is being called a "multichannel network" a bad thing? Many would seem to prefer a descriptor that broadens their definition -- and maybe loosens them from being pegged to a perceived existence only on YouTube.
Ooyala has produced a new white paper, "Four Stories of Video Success," that provides pointers about good directions to go, and the varying degrees (but all of them substantial) that social media is pushing the shape of online video. And NBC Sports says complaints about its stream of the Super Bowl are a little out of line with viewer reality.
Someday, you'll be able to watch a big deal live event on your laptop, phone or iPad without getting a second-rate experience, but the Super Bowl was not that event. NBC's live stream was at least a minute behind the TV picture. But viewers were unhappy, in real time.
"When we started talking about online marketing, the promise always was: 'You're going to speak to me as a consumer one--one on one, at scale," Eyeview's new chief strategy officer Anthony Risicato explained. "That was always the promise...:"
Extreme Reach's Ad Effectiveness Study has some dramatic lift winners and losers. The big winners were most of the movies that bought time to preview clips, and the biggest loser, by a lot was that Bryant Gumbel/Katie Couric ad for BMW's new electric car. Otherwise Kim Kardashian's appeal for T-Mobile bottomed out on YouTube, research from Pixability says
Super Bowl commercials, for many of the creators and viewers, have become something like the advertising equivalent of turkey on Thanksgiving. It's a tradition. We create/consume because we always have. One piece of research from Wywy found many Super Bowl advertisers didn't even tie in their ads to any online afterlife, like a Twitter hashtag.