A new report by the Reuters Institute finds a sizable minority who feel deceived by native advertising, more in US than in the United Kingdom. Generally, millennials aren't as bothered.
It's not all highlight films, you know. The NFL Network just named TV programmig vet Jordan Levin its new chief content officer and senior veep.That lets him oversee the NFL Network and the growing mobile and app part of the universe. ALSO: Extreme Reach buys Talent Partners to help advertisers (and the talent) get the correct rights and contracts done.
Finding online video is horribly hard to do, even among the biggest merchandisers. The user interfaces are generally awful. So the new TiVo Online might be a godsend, even if you don''t use TiVo. Its existence is proof that "discovering" online video is no simple task, for consumers, or the providers.
Everybody's talking about capturing the mobile video ad market, but if you see the commercials, nobody is talking IN them.
If Periscope or Meerkat existed when Mitt Romney gave his disastrous "47%" speech in Boca Raton during the 2012 campaign, it's quite likely an aide would see what was going out live over the Internet and gagged him with a luncheon napkin just to shut him up.
The new planned app, from five big TV station owners, will carry live and on-demand newscasts from eight of the ten largest markets at this point and 17 of the top 25. Altogether, 112 news stations in 84 markets will be a part of NewsOn, with more expected by launch this fall.
DJ Skee wishes radio was like it was in the good old days when disc jockeys picked their music, not a computer, or a mega-corporation. Dash, with a video component, too, aims to do that with disc jockeys like... Snoop Dogg.
As YouTube let users vote on their favorite ads, Zefr, which spends its days and nights figuring out who, how and why users find viral hits, compiled its own list of top ads, based on engagement metrics. One of the conclusions: Copy-cats are to be encouraged.
A new survey of 1,000 brand marketer in the U.S. and U.K. by ad tech firm Unruly discovers that those people think click-through is the least important metric they see when evaluating online video campaigns. The most revealing data: The importance of viewability and completed views. That's what marketers are looking for.
Buzz means a lot and tweeting is the official form of buzz these days. So hats off to "The Walking Dead" and "Empire" not to mention the Super Bowl, the Grammys and SNL's 40th birthday show. (Which we just mentioned anyway.)