A deeper look at top advertisers in the Online TV and Radio segments of Broadcast, including impressions, ad sizes and delivery.

According to a recent report by the allen & gerritsen (a&g) audience intelligence department, 80% of online mothers in the US say most Americans have been encouraged to overextend themselves, while 58% think the average American is too greedy. Because moms manage the household (which means their behaviors drastically impact sales) and they teach and enforce family values (which means they are as influential in shaping our culture as is the media), a&g surveyed moms to understand just how the economy is affecting their purchase behaviors and economic outlook

According to a study from The Creative Group, 65% of marketing executives and 45% of ad execs think their firms don't take enough creative risks when developing marketing and advertising projects. Among marketing executives, only 33% said they take the "right" amount of risks, and a mere 1% said they take too many risks. Nearly two-thirds believe their firm either doesn't take enough risks or plays it much too safe when developing creative work for clients.

According to a Harris Interactive survey for RetailMeNot.com, 45% of US online adults plan to spend less money on gifts this holiday season than last because of the state of the economy, while one in five plan to spend significantly less. 89% of online adults think coupons are a great way to save money, and 35% of those who will be spending less money on gifts this holiday season will use coupons, the study found.

At the "Masters of Marketing" Conference by the Association of National Advertisers recently, 1,200 client-side marketers, media and creative agencies and others, were polled via handheld devices about their marketing mix, budgets, plans, and tactics throughout the event.

According to the "Golden Age of Youth" study from Viacom Brand Solutions International, marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age, and consider the often-overlooked 25-34 age group a part of the youth market, VBSI said. Kevin Razvi, EVP and managing director of VBSI, said "... people are trying to stay younger for longer... 25-to-34 year-olds are continuing to consume music, gaming and the internet and are enjoying the pursuits of their younger years... we... need to rethink what 'youth' actually means and... (how to) approach this constantly …

About 80% of the user generated content on the web, including comments and questions is produced by 9% of users... the Most Frequent Contributors, says the report. About 65% of web users are passive readers who contribute content only occasionally. They account for only about 20% of content, depending on the medium. Another 9% of web users are pure lurkers, never contributing any content. And about 17% are community abstainers; they believe they never visit any community-related site on the web.

The new PQ Media study: Digital Out-of-Home Media Forecast, 2008-2012, reports that the U.S. is the leading player in the DOOH industry, with 40 percent of the global spend. But the industry is growing fast overseas, driven by more liberal regulation of new technologies and pushed by the Olympic marketing in China this summer. Global DOOH spending will reach $6.1 billion in 2008 from $5.4 billion in 2007, with a CAGR of 14 percent from 2007-2012. The most active DOOH advertisers in 2007 were CPG and electronic, followed by media and entertainment, food & drink, and retail. 66 percent …

ExactTarget's 2008 Channel Preference Survey of 1,500 internet users ages 15 to 65 reports that people communicate more frequently and via more channels than ever before. Not surprisingly, a majority of people prefer to communicate with friends and family via the phone rather than email. This preference is positively correlated with age. Surprisingly, though, says the report, are the survey results showing that 8% of those over 65 use SMS, and 4% subscribe to social networks! Another surprising data point is that 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. …

According to a custom analysis by Nielsen Online for the Newspaper Association of America, newspaper web sites attracted more than 68.3 million unique visitors on average (41.4% of all Internet users) in the third quarter of 2008, a record number that reflects a 15.8% increase over the same period a year ago, In addition, newspaper Web site visitors generated an average of just over 3.5 billion page views per month throughout the quarter, an increase of 25.2% over the same period a year ago (2.8 billion page views).