According to the marketing trends survey, by Campaigner, detailing key industry insights and identifying specific areas of focus for 2015, marketers across the board are confident in their strategies with no plans of adaptation to meet the growing technology demands, but investing in email marketing and social media.

According to KJ Wakefield & L Mangiaforte in a NewsCred blog, with companies globally spending an estimated $135 billion on content marketing in 2014, staying ahead of the curve is essential financially and strategically.