MAD London Editions for December 2014
MAD London - Friday, Dec. 19, 2014
Lies, Damned Lies, Statistics And Black Friday
UK Retailers See A Festive 'Black Friday' Sales Lift In November
Consumer Confidence Takes A Dip In December
Asda Claims UK Consumers Better Off This Christmas
Middle-Aged Men Most Likely To 'Self Gift' Luxury Items On EBay Next Month
Subway Ads React To Liverpool FC Substitutions
EBuyer Signs GBP3m Dave TV Sponsorship Deal
Johnny Walker Moves Global Account From BBH To Anomaly
Facebook Tests Classified E-Commerce
5 Lessons To Learn For Black Friday As Boxing Day Sales Loom Large
Shifting Media Business From Outputs To Outcomes Will Break A Lot Of Eggs
MAD London - Thursday, Dec. 18, 2014
Big Data? What About Using The Data You Already Have Better?
Instagram Driving More Engagement Than Twitter
Former Hulu Executives To Take On YouTube With Vessel Start-Up
Sony Leak Reveals Snapchat Music Ambitions
Lastminute Sold For $120m
Coca-Cola Signs Up As Rugby World Cup 2015 Sponsor
Pot Noodle Switches To Lucky Generals
Twitter Expected To Partner With Foursquare
Why Campaign Measurement Falls Short -- And Why Automotive Industry Is Best Test Case For New Strategy
MAD London - Wednesday, Dec. 17, 2014
BT Has To Grasp Its Second Chance At Becoming A Mobile Telco And Broadcaster
Social Media Helps Fight Aging
IAB Admits 100% Viewability "Not Yet Possible"
The Next Big Thing Is Small
BT Looks To Build A Quad-Play Future Through EE Purchase
BT Adds SkySports 1 and 2 To YouView
Dutch Switch Attention From Google To Privacy On Facebook
Virgin Holidays Indroducing Google Cardboard VR Disney Tours
News UK Posts Loss, The Sun Profits Nearly Halved
Lidl Still Has To Work Hard To Change Customer Perceptions
WPP's Search For Chairman Over
WPP Expands Global Research Footprint, Acquires Control Of Latin America's IBOPE
MediaCom Wins Mars' Global Media Planning Assignment
MAD London - Tuesday, Dec. 16, 2014
Facebook Is Dropping Bing So It Can Turn Search Queries Into Better Targeted Ads
Mars Is Conducting Global Media Planning Review
Young Switching Media Consumption From TV To Online
BT In Advanced EE Purchase Talks For GBP12.5bn
Industry Speculates On Facebook's Post-Bing Play, Will It Include Search?
Dutch Officials Demand Google Revise Privacy Policy
Nearly One In Four Research Gifts On Facebook
Just What You've Been Wishing For: Maurice Levy And An Interactive Claw
Spar Turns To Mobile For Win Over Younger Shoppers
John Lewis' Monty Is Most Compelling Christmas Advert
'X Factor' Final Gets Record Low Audience - Beaten By Strictly, Again!
Truth, The Partial Truth And Definitely Not The Whole Truth
The Unvarnished Truth About Social Media Insider's 2014 Predictions
MAD London - Monday, Dec. 15, 2014
Mobile Marketers - Consumers Won't Engage Until You Get Native And Stop Interrupting
Facebook Takes On Search, Abandons Microsoft Bing
UK's Mobile Investment Not Matched By Consumer Engagement
Zuckerberg Nixes Facebook 'Dislike' Option, Adds Call-To-Action Buttons
Facebook And "Candy Crush" Dominate Android Downloads
Skills Shortage A Big Factor In 2015
Premier League To Introduce Friday Night Games For TV
JCDecaux Street Furniture To Boost Vodafone Network
Gogglebox Couple Talk Pensions For Standard Life
App Launched To Help Execs Build Radio Ad Demos
Coors Reviewing UK Below The Line Activity
They Is Gone, But Not Forgotten
MAD London - Friday, Dec. 12, 2014
Programmatic Transparency - 3 Questions To Ask
Instagram Thrives, Surpasses 300 Million Users
Programmatic More Transparent If The Right Questions Are Asked
LinkedIn's New Home Page Enhances User Info
Brits Will Spend 15 Hours Watching TV On Mobile Devices Over Christmas
Attention Turning Away From Traditional Social Media
Social Media Use Drops 9% In UK
Channel 4 Amputee Singer Video To Take Over 'X Factor' Break
Among UK Media Companies, Confidence Rises
Copyright Laws Prompts Google News To Close In Spain
A Programmatic Future Needs Attribution As Its Trailblazer
MAD London - Thursday, Dec. 11, 2014
Unifying Sky - Is It All About Building A Single European Programmatic TV Platform?
Programmatic Will Become More Transparent In 2015
Consumers Defy Predictions, Spending More On Black Friday Than Cyber Monday
Facebook Tools Offer Improved Targeting
Tablet Set To Overtake Laptop For Second Screening
Amazon Launches 'Make An Offer' Button
Sky Considering Now TV Withdrawal From YouView
Adam & Eve/DDB Win Agency Of The Year
Rusbridger To Step Down From Guardian To Chair Scott Trust
What Predictive Analytics Means For Marketers
Mobilizing Email: Are You Responsive Enough?
MAD London - Wednesday, Dec. 10, 2014
Digital Marketers Get Mugged For a Billion Pounds - Why Aren't They More Angry?
World Cup, Selfies And 1D Dominate Twitter's 2014 Review
UK Remains Steady As Warc Downgrades Global Ad Growth For 2015
Brands Concerned By Google Viewability Study Warning
Sky AdSmart Can Now Target Postcodes
Tesco To Link Up Services To Improve Customer Offering
Amazon Appstore UK Seeks Social And Digital Agency
Publicis Groupe Extends Sapient Tender Offer, Prices $1.6B Bond Offering To Fund It
Global Demand Pushing Digital Consumption
Programmatic Gets Personal: What to Watch in 2015
MAD London - Tuesday, Dec. 9, 2014
Dear Digital Evangelists, TV Is Far From Dead
Lidl Christmas Ad Most Like To Make People Buy
How Snapchat Will Cash In On Snapcash
EBay Experiments With Programmatic-Only Service
TV's Share Of Global Ad Spend Has Peaked
Number Of UK Homes With Television Falls For First Time
Netflix Appoints W+K For European Push
YouTube Offers Exclusivity Bonuses To Keep Top Performers Loyal
Motorola Banks On Retargeting To Fuel Comeback
Stella Artois Opens Online Store And Uses Online Video To #givebeautifully
Marketers Could Lose $6.3 Billion To Bots In 2015
Mobile Traffic Behind 'Dark Social'
MAD London - Monday, Dec. 8, 2014
Marketers Need To Get The Simple Things Right, Then Ask For IT Budget
GroupM Forecasts 2015 Global Ad Spend Growth Of 4.9% To $538 Billion
CMOs Just Aren't That Social. Question Is, Why?
CMOs To Hold 10% of IT Budget Next Year
Tip For Career Day: Stay Home
Europe Seeks To Tame American Internet Giants
Programmatic Ad Spend In Europe Increases 16% Quarter-Over-Quarter
Starbucks Backs Mobile And New Premium Brand To Reach $30bn Annual Sales
Global Advertising To Grow 4.8% In 2015, According To Magna Global
Global Ad Market To Grow 5%-6% Over Next Three Years, ZenithOptimedia Predicts
Pepsi Max Surprises London Commuters With Virtual Reality Campaign
Pernod Ricard Taps Into Warhol 'Selfies'
Freeview Arrives On Tablets
Conde Nast Launches UK Version of Ars Technica
The 'Times' Is The Only UK Paper To Increase Sales In November
W&K Wins Tyrrell's Crisps
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