MAD London Editions for December 2014
- MAD London - Friday, Dec. 19, 2014
- Lies, Damned Lies, Statistics And Black Friday
- UK Retailers See A Festive 'Black Friday' Sales Lift In November
- Consumer Confidence Takes A Dip In December
- Asda Claims UK Consumers Better Off This Christmas
- Middle-Aged Men Most Likely To 'Self Gift' Luxury Items On EBay Next Month
- Subway Ads React To Liverpool FC Substitutions
- EBuyer Signs GBP3m Dave TV Sponsorship Deal
- Johnny Walker Moves Global Account From BBH To Anomaly
- Facebook Tests Classified E-Commerce
- 5 Lessons To Learn For Black Friday As Boxing Day Sales Loom Large
- Shifting Media Business From Outputs To Outcomes Will Break A Lot Of Eggs
- MAD London - Thursday, Dec. 18, 2014
- Big Data? What About Using The Data You Already Have Better?
- Instagram Driving More Engagement Than Twitter
- Former Hulu Executives To Take On YouTube With Vessel Start-Up
- Sony Leak Reveals Snapchat Music Ambitions
- Lastminute Sold For $120m
- Coca-Cola Signs Up As Rugby World Cup 2015 Sponsor
- Pot Noodle Switches To Lucky Generals
- Twitter Expected To Partner With Foursquare
- Why Campaign Measurement Falls Short -- And Why Automotive Industry Is Best Test Case For New Strategy
- MAD London - Wednesday, Dec. 17, 2014
- BT Has To Grasp Its Second Chance At Becoming A Mobile Telco And Broadcaster
- IAB Admits 100% Viewability "Not Yet Possible"
- Social Media Helps Fight Aging
- BT Looks To Build A Quad-Play Future Through EE Purchase
- The Next Big Thing Is Small
- BT Adds SkySports 1 and 2 To YouView
- Dutch Switch Attention From Google To Privacy On Facebook
- Virgin Holidays Indroducing Google Cardboard VR Disney Tours
- News UK Posts Loss, The Sun Profits Nearly Halved
- Lidl Still Has To Work Hard To Change Customer Perceptions
- WPP's Search For Chairman Over
- MediaCom Wins Mars' Global Media Planning Assignment
- WPP Expands Global Research Footprint, Acquires Control Of Latin America's IBOPE
- MAD London - Tuesday, Dec. 16, 2014
- Facebook Is Dropping Bing So It Can Turn Search Queries Into Better Targeted Ads
- Mars Is Conducting Global Media Planning Review
- Young Switching Media Consumption From TV To Online
- Industry Speculates On Facebook's Post-Bing Play, Will It Include Search?
- BT In Advanced EE Purchase Talks For GBP12.5bn
- Dutch Officials Demand Google Revise Privacy Policy
- Nearly One In Four Research Gifts On Facebook
- Just What You've Been Wishing For: Maurice Levy And An Interactive Claw
- Spar Turns To Mobile For Win Over Younger Shoppers
- John Lewis' Monty Is Most Compelling Christmas Advert
- 'X Factor' Final Gets Record Low Audience - Beaten By Strictly, Again!
- Truth, The Partial Truth And Definitely Not The Whole Truth
- The Unvarnished Truth About Social Media Insider's 2014 Predictions
- MAD London - Monday, Dec. 15, 2014
- Mobile Marketers - Consumers Won't Engage Until You Get Native And Stop Interrupting
- Facebook Takes On Search, Abandons Microsoft Bing
- UK's Mobile Investment Not Matched By Consumer Engagement
- Zuckerberg Nixes Facebook 'Dislike' Option, Adds Call-To-Action Buttons
- Facebook And "Candy Crush" Dominate Android Downloads
- Skills Shortage A Big Factor In 2015
- Premier League To Introduce Friday Night Games For TV
- JCDecaux Street Furniture To Boost Vodafone Network
- Gogglebox Couple Talk Pensions For Standard Life
- App Launched To Help Execs Build Radio Ad Demos
- Coors Reviewing UK Below The Line Activity
- They Is Gone, But Not Forgotten
- MAD London - Friday, Dec. 12, 2014
- Programmatic Transparency - 3 Questions To Ask
- Instagram Thrives, Surpasses 300 Million Users
- Programmatic More Transparent If The Right Questions Are Asked
- LinkedIn's New Home Page Enhances User Info
- Brits Will Spend 15 Hours Watching TV On Mobile Devices Over Christmas
- Attention Turning Away From Traditional Social Media
- Social Media Use Drops 9% In UK
- Channel 4 Amputee Singer Video To Take Over 'X Factor' Break
- Among UK Media Companies, Confidence Rises
- Copyright Laws Prompts Google News To Close In Spain
- A Programmatic Future Needs Attribution As Its Trailblazer
- MAD London - Thursday, Dec. 11, 2014
- Unifying Sky - Is It All About Building A Single European Programmatic TV Platform?
- Programmatic Will Become More Transparent In 2015
- Consumers Defy Predictions, Spending More On Black Friday Than Cyber Monday
- Facebook Tools Offer Improved Targeting
- Tablet Set To Overtake Laptop For Second Screening
- Amazon Launches 'Make An Offer' Button
- Sky Considering Now TV Withdrawal From YouView
- Adam & Eve/DDB Win Agency Of The Year
- Rusbridger To Step Down From Guardian To Chair Scott Trust
- What Predictive Analytics Means For Marketers
- Mobilizing Email: Are You Responsive Enough?
- MAD London - Wednesday, Dec. 10, 2014
- Digital Marketers Get Mugged For a Billion Pounds - Why Aren't They More Angry?
- World Cup, Selfies And 1D Dominate Twitter's 2014 Review
- UK Remains Steady As Warc Downgrades Global Ad Growth For 2015
- Brands Concerned By Google Viewability Study Warning
- Sky AdSmart Can Now Target Postcodes
- Tesco To Link Up Services To Improve Customer Offering
- Amazon Appstore UK Seeks Social And Digital Agency
- Publicis Groupe Extends Sapient Tender Offer, Prices $1.6B Bond Offering To Fund It
- Global Demand Pushing Digital Consumption
- Programmatic Gets Personal: What to Watch in 2015
- MAD London - Tuesday, Dec. 9, 2014
- Dear Digital Evangelists, TV Is Far From Dead
- Lidl Christmas Ad Most Like To Make People Buy
- How Snapchat Will Cash In On Snapcash
- EBay Experiments With Programmatic-Only Service
- TV's Share Of Global Ad Spend Has Peaked
- Number Of UK Homes With Television Falls For First Time
- Netflix Appoints W+K For European Push
- YouTube Offers Exclusivity Bonuses To Keep Top Performers Loyal
- Motorola Banks On Retargeting To Fuel Comeback
- Stella Artois Opens Online Store And Uses Online Video To #givebeautifully
- Marketers Could Lose $6.3 Billion To Bots In 2015
- Mobile Traffic Behind 'Dark Social'
- MAD London - Monday, Dec. 8, 2014
- Marketers Need To Get The Simple Things Right, Then Ask For IT Budget
- GroupM Forecasts 2015 Global Ad Spend Growth Of 4.9% To $538 Billion
- CMOs To Hold 10% of IT Budget Next Year
- CMOs Just Aren't That Social. Question Is, Why?
- Programmatic Ad Spend In Europe Increases 16% Quarter-Over-Quarter
- Europe Seeks To Tame American Internet Giants
- Tip For Career Day: Stay Home
- Global Advertising To Grow 4.8% In 2015, According To Magna Global
- Starbucks Backs Mobile And New Premium Brand To Reach $30bn Annual Sales
- Global Ad Market To Grow 5%-6% Over Next Three Years, ZenithOptimedia Predicts
- Pepsi Max Surprises London Commuters With Virtual Reality Campaign
- Pernod Ricard Taps Into Warhol 'Selfies'
- Freeview Arrives On Tablets
- Conde Nast Launches UK Version of Ars Technica
- The 'Times' Is The Only UK Paper To Increase Sales In November
- W&K Wins Tyrrell's Crisps
