MediaDailyNews Editions for February 2022
MediaDailyNews - Monday, Feb. 28, 2022
It's A Seller-Defined World And Advertisers Are Just Living In It
Obit: Beloved Media Services Exec Russell Zingale, Dead At 62
Yandex Warns Of Unreliable Information After Moscow Threatens Russian Media
Platforms Suspend Ads From Russian State Media
Or: How Putin Learned To Stop Worrying And Love The Bomb
KFC Partners With TikTok To Fight Hunger Across The U.S.
Ahoy, Mateys! Pirate Parody Sets Sail For Comedy On HBO Max
Catch These Marvel Series Before They Leave Netflix
Weber Shandwick Plucks Malhotra From Zenith For Top Analytics, Intelligence Role
Nielsen Expands Data Deal With Experian For Its Identity System
A Different Kind Of Vibe Shift
Senator Urges Social Media Companies To Crack Down On Russian Disinformation
Google Agrees To Settle Suit Over COVID-19 App
Discovery To Name Chris Licht As New CNN Chief
Longtime TV, Entertainment Marketing Exec Mark Stroman, Who Led Early Fox TV Network Promotions, Dies
Bringing Good Things To Austin
Mike Grehan's Three Degrees Of Separation From Jimi Hendrix
Got Questions About NFTs? We've Got Answers
MediaDailyNews - Friday, Feb. 25, 2022
Amid Russia-Ukraine Crisis, Execs Speak Out On Impact To Ad Industry
Ad Life During Wartime
ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
A History Of Violence: A Lifetime Of War On TV
Study Benchmarks Cheapest/Most Expensive Ad Media
LinkedIn Launches Its Own Podcast Network
Clients Are Digging Into 'Modern Marketing'
Spending On 'In-Real Life' Media Bucks Metaverse Hype
Discovery Q4 Revenue Grows 10%, Zaslav Touts 'Smart' Streaming Content Spend
Chef On Nationally Syndicated Show From NBC Affiliate Arrested For Jan. 6 Siege
Google Makes Offline Conversion Tracking Easier
Stagwell Extends Global Affiliate Program To Africa
MediaDailyNews - Thursday, Feb. 24, 2022
GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'
Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
OMG, WTF Is The 'IRL' Ad Economy?
VideoAmp, Comcast Advertising Strike Deal For Viewership Data
BMO Initiates DoubleVerify With An 'Outperform' Rating
Trump App Kicks Parodist @DevinNunesCow Out Of 'Big Tent'
TikTok Partnership With Stingray Brings TikToK Radio To Millions Across U.S., Canada
Vikings Gone Wild: Warriors Sharpen Their Axes For Action On Netflix
Marketing Execs Suggesting What Reporters Should Cover? CNN Advertisers: Ask More Questions
Samba TV Offers Guaranteed 'Incremental' Video Reach Currency
Havas To Create New Metaverse Village
Fake Vending Machine Opens Door To Kind Snacks' 'Secret Farmer's Market'
WPP's 2021 Growth Surpasses 2019 Levels
Netflix Hasn't Hit 'Peak Content' As Programming Lineup Grows
Dvorin To Head Publicis Media's APX Content Ventures in the US
Why And How Roku Developed Advertising Watermarks
Can Brands Survive Without Advertising?
TelevisaUnivision Sees 11.4% Gains In Core Advertising For Q4, Radio Up 17%
LinkedIn Podcast Network Launches, Presented By Verizon
Lamar Advertising Expands Digital Ads For Denver's Regional Transport, Joins WOO
MediaDailyNews - Wednesday, Feb. 23, 2022
Consumer Spending On Media Accelerates: Average American Spent $1,494 In 2021
Notes From The Metaverse
News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
In Search of Users, Instagram Sneakily Alters Time Limits
Winter Olympics Wipeout: A Couple Of Theories
Facebook Reels Goes Global
Chamber Of Commerce Urges Court To Revisit California Net Neutrality Law
Google And Android Users Pause Battle Over Location Privacy
The $14M Ad That Looked Like It Cost $75
Nielsen Adds CTV Streaming Data To Media Planning Solution
Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?
Roku Starts 'Watermarking' Ad Technology To Deter Streaming, CTV Fraud
Amazon Sues Alleged Purveyors Of Phony Reviews
WPP Expands Influencer Offering With Village Marketing Acquisition
Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Pet-Focused Media Brand Experiences Major Growth During Pandemic
Discovery, TelevisaUnivision, WarnerMedia Tap Canoe For Addressable Expansion
AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App Exchange
Audi Partners with Verizon For 5G Connectivity
MediaDailyNews - Tuesday, Feb. 22, 2022
Stagwell Rebrands Assembly To Humanize It, 'Create A Sense Of Accessibility'
Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
Cannes Lions Names AB InBev 2022 Marketer Of The Year
Walmart, Walgreens, Other Retailers' Online Ad Biz Could See Soaring Ad Profits
'Law & Order' Revival On NBC Is Sure Bet For Success
Watchdogs Blast 'Deeply Flawed' Order Unmasking 'CallMeMoneyBags'
Sling TV Adds Cryptocurrency Option For Monthly Fees
BrandTotal And Facebook Remain At Impasse In Scraping Battle
Trust In Advertising Rising, Nielsen Data Finds
Ebbs And Flows Of Consumerism In Post-Pandemic World
Havas Bulks Up On CX With Inviqa Acquisition
Digital Advertising Fraud Expected To Hit $68B Globally In 2022
Report: Accenture Is Top Agency Acquirer For 2021
NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games
Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds
Netflix Set To Release Most-Ever Original Series In 2022
MediaDailyNews - Monday, Feb. 21, 2022
There's A Dark Mode For That
CIMM Day 2: Will Multiple Currencies Require A Currency Converter?
Walgreens Advertising Group Launches Self-Serve Programmatic Effort
Happy Birthday, Mark!
NewsGuard Enters Russian-Ukrainian War, The Disinformation Part
Startup Pays YouTube Creators Cash Up Front For Revenue Earned On Old Videos
Femme Fatale Is A Devil With A Blue Dress On In NBC's 'Endgame'
Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Shaw Heads MediaCom Chicago
Economist Group Gets Geometric Rebrand From Wolff Olins
Yahoo Takes ID-Free Targeting To The Web
Another Strong Debut As 'Uncharted' Scores $51M At Box Office
TV Gets Bigger -- And Smaller
Texas AG Investigates TikTok Over Trafficking Claims, Children's Privacy
QR Codes For TV: Insights From An Insider
RAD AI Utilizes Social Influencers To Deliver National CineMedia Marketing Messages
Cutting The Cord Is Now Surprisingly Easy
WPP Named Marketing & Communications Partner For Swiss Retailer
When An Iconic Media Brand Outlives Its Value: IDG Renames Itself Foundry
MediaDailyNews - Friday, Feb. 18, 2022
Havas Media Group Calls 'Transformation A Constant State Of Being,' Taps Greg James To Lead It
Walmart's Ad Business Jumps 130% To $2.1B
2022 Agency 'Family Tree' Sprouts New 'Independent' Branches
AMC Networks Offers Addressable Ad Slots For National TV, Amazon Is First Client
For Big Media Companies, Branding Is Paramount
Sparks & Honey Names Cohen Its First CMO
Link-In-Bio Developer Integrates Crypto Wallet, Bridges Gap Between Social And Web3
Study Explains Why 'The Social Network' Rebranded Itself As Meta
Building Great Businesses Is Not An Individual Sport
The Trends Reports Are Coming - What Now?
Just How Great Is The Metaverse? Not Very, According To Meta Super Bowl Ad
Kia Preps More 'Robo Dog' Spots, Introduces NFTs
Roku Misses Revenue Estimates, Active Accounts Rise To 60.1M
Grindr Fights Privacy Fine In Norway
NHL Sees Uptick In Partner Activations
Will Trade Desk's Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?
MediaDailyNews - Thursday, Feb. 17, 2022
Ad Spending Surges 19% In January, Expands For 11th Consecutive Month
FedEx Puts Media Assignment In Review
Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers
Trade Desk Jumps 24% In Q4: Cites CTV Growth, Targets TV's Upfront
Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?
Coinbase's QR Code Ad In The Super Bowl Was Just A Taste Of The Tool's Value
Grateful Nation Revels In News That Gumby Is Coming Back
Google To Limit Cross-Device Tracking On Android Phones
Twitter Tests New 'Safety Mode' Feature To Block Harmful Content In Replies
CIMM Summit Day 1 Impressions: 'Willfully Being Misrepresented?'
FTC Urged To Monitor 'Metaverse' For Threats To Children's Privacy
Alfonso Marian Appointed Global CEO, Creative Chief Of Mediabrands Content Studio
Zuckerberg Declares Clegg Policy Czar For Meta
The Trends Reports Are Coming - What Now?
Why Retail Media Networks Need To Be In Your Plan -- For Branding, Too
MediaDailyNews - Wednesday, Feb. 16, 2022
Paramount+ To Stream All Paramount Films Post-Theatrical Release
Meta Continues To Shoot Itself In The Virtual Foot
Think About This: Nearly A Quarter Of Americans Get Their News From Podcasts
Study Reveals Mainstream News Trust Waning As Political Fervor And Tribalism Surge
Super Bowl Draws 112M Viewers, Up 16% Vs. Last Year
Crypto Companies Gear Up For Super Spend
Sports Legends Shilling For Gambling Apps: Right Or Wrong?
Confused Yet? Facebook 'News Feed' Redubbed 'Feed,' But Facebook News Is Expanding
New CTV QR Codes Tout Added Metrics
IAB Tech Lab Unveils 2022 Product Road Map
Frustrated? Blame Canada
83.4 Million U.S. Smartphone Users Will Scan QR Codes This Year
ViacomCBS Changing Name To Paramount, Posts 48% Gain In Streaming Revenue
LG, Clinch Team To Offer CTV Dynamic Creative Optimization
AMC Networks Streaming Subs Rise, But Profits Fall, Stock Price Down 20%
FCB Succession Plan In Place As CEO Carter Murray Set To Leave In March
MediaDailyNews - Tuesday, Feb. 15, 2022
The Best Seconds In The Super Bowl Aren't Free
Coinbase's Hypnotic 'Pong' Commercial Was Super Bowl's Top Spot
Agency Media Vet Jim Poh Retires, Laura Lee Succeeds Him At Intermark
Dentsu 2021 Growth Tops 13%; More Than $2B Earmarked For Tech, Transformation M&A
Americans More Concerned About Hacked Social Media Than Home Break-Ins
'New Yorker' Publishes First Online-Only Edition, 'The New Yorker' Interviews'
Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
McDonald's, Panera Stake Trademark Claims In The Metaverse
Consumers Want To Earn Real Money In The Metaverse, Most Against Meta Owning Data
How A Late Super Bowl Affected Valentine's Day Social Ad Spend
Texas AG Claims Facebook Violated Biometric Privacy Law
Broadband Providers Urge Court To Reconsider California Net Neutrality Law
The Attack Of The Thiel-Bot
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