MediaPost Weekend Editions for February 2022
MediaPost Weekend - Saturday, Feb. 26, 2022
A History Of Violence: A Lifetime Of War On TV
Ad Life During Wartime
Amid Russia-Ukraine Crisis, Execs Speak Out On Impact To Ad Industry
Consumer Spending On Media Accelerates: Average American Spent $1,494 In 2021
Walmart, Walgreens, Other Retailers' Online Ad Biz Could See Soaring Ad Profits
WPP's 2021 Growth Surpasses 2019 Levels
GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'
OMG, WTF Is The 'IRL' Ad Economy?
Notes From The Metaverse
Havas To Create New Metaverse Village
In Search of Users, Instagram Sneakily Alters Time Limits
There's A Dark Mode For That
Trump App Kicks Parodist @DevinNunesCow Out Of 'Big Tent'
Ebbs And Flows Of Consumerism In Post-Pandemic World
'Law & Order' Revival On NBC Is Sure Bet For Success
Elizabeth Banks Promotes Her Canned Wines With Sneaky (Is-It-Real?) Snake Giveaway
Report: Accenture Is Top Agency Acquirer For 2021
Study Benchmarks Cheapest/Most Expensive Ad Media
Vikings Gone Wild: Warriors Sharpen Their Axes For Action On Netflix
ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
LinkedIn Launches Its Own Podcast Network
VideoAmp, Comcast Advertising Strike Deal For Viewership Data
Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?
Cannes Lions Names AB InBev 2022 Marketer Of The Year
Industry Shutters Partnership For Responsible Addressable Media
Don't You (Forget About Me)
MediaPost Weekend - Saturday, Feb. 19, 2022
Walmart's Ad Business Jumps 130% To $2.1B
Havas Media Group Calls 'Transformation A Constant State Of Being,' Taps Greg James To Lead It
Ad Spending Surges 19% In January, Expands For 11th Consecutive Month
FTC Urged To Monitor 'Metaverse' For Threats To Children's Privacy
Just How Great Is The Metaverse? Not Very, According To Meta Super Bowl Ad
Meta Continues To Shoot Itself In The Virtual Foot
Study Explains Why 'The Social Network' Rebranded Itself As Meta
Link-In-Bio Developer Integrates Crypto Wallet, Bridges Gap Between Social And Web3
Grateful Nation Revels In News That Gumby Is Coming Back
Building Great Businesses Is Not An Individual Sport
For Big Media Companies, Branding Is Paramount
AMC Networks Offers Addressable Ad Slots For National TV, Amazon Is First Client
Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?
ViacomCBS Changing Name To Paramount, Posts 48% Gain In Streaming Revenue
Frustrated? Blame Canada
The Attack Of The Thiel-Bot
Americans More Concerned About Hacked Social Media Than Home Break-Ins
IAB Tech Lab Unveils 2022 Product Road Map
Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?
Trade Desk Jumps 24% In Q4: Cites CTV Growth, Targets TV's Upfront
Marvel Joins Pandora For 'Avengers' Bling
Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers
2022 Agency 'Family Tree' Sprouts New 'Independent' Branches
MediaPost Weekend - Saturday, Feb. 12, 2022
Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
Pre-Game Viewing Of Super Bowl Ads Soars To 1.3B Impressions
Average Super Bowl :30 Rises 5% To $4.8 Million
Commercial Pet Peeves From Super Bowl Columns Past
How Sexist Are This Year's Super Bowl Ads? Not Very
Gal Gadot Voices Cue Health Device For Super Bowl Debut
Greenlight, Ty Burrell Push Financial Savvy In First Super Bowl Spot, Zendaya Stars in Squarespace's Ad
Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
Hellmann's Enlists Jerod Mayo To Tackle Food Waste In Super Bowl Ad
Gong's Whimsical Super Bowl Effort Reveals 'Sound of Success'
Google's 'Pixel' Spot Wants People To Be Seen As They Truly Are
Valentine's Day Takes Back Seat To Super Bowl, But Trends Show Strong Spending For Holiday
Preparation H Lets Butts Do The Talking In V-Day E-Cards
Shake Shack, DoorDash Launch Dating Site For V-Day
Life Imitating Art Imitating Doom And Gloom
IAB Brings Us Back, Emerges As Key Convener On TV Ad Issues
New Chair Outlines How His Company, Not The IAB, Is Reengineering Industry's Future
Certifiable
Hard To Believe, But 'Jeopardy!' Host Job Still Unsettled
Print Editions Of 6 Meredith Brands, Including 'InStyle,' Shutting Down
Publisher Or Platform? How About Just Being A Responsible Corporate Citizen?
Obit: Marketing Guru Tony Pace, Dead At 64
The Ad Industry Lost A Legend And The ANA Lost A Friend
Read This, I Promise It Will Be The Best Way You Can Spend Your Time Today
MediaPost Weekend - Saturday, Feb. 5, 2022
Amazon Ad Business Reaches $31B, Solidifies Position In Digital's Big 3
Google Ad Revenue Jumps 32%
Meta Shares Plunge As Facebook Reports First User Loss, Warns Of Ad Slowdown
Meta's Super Bowl Hail Mary
Snap Sees First Quarterly Profit, Ad Biz Rebounds From iOS Challenges
Publicis Reports Record Revenue, Tops New Business Rankings Yet Again
Burger King Parent RBI Launches $500 Million U.S. Media Agency Review
NBC Sells Out Super Bowl, Fetched As Much As $7.1M Per :30
Why Are We So Set On Becoming Cartoons?
Evidently, Whoopi Goldberg Is No Holocaust Scholar
Counting Ads Delivered When TV Is Turned Off
Senate Panel Considers Bill Allowing News Organizations To Band Together
CNN's Zucker Shocks Network With Abrupt Resignation
'Good Growth' Is Something Most Stakeholders Can Get Behind, Gerhart Tells 4As
Streaming's Achilles Heel: People Who Sign Up For One Show, Then Bail
Lawmakers Revive Controversial Proposal To Weaken Section 230
Don't Be Too Quick To Dismiss The Metaverse
Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Thrilling 'Reacher' Sets New Standard For Action TV Shows
Macy's Can't Shake Privacy Claims Over Faceprints
SiriusXM Unveils New 'ID' For Targeting Premium Audio Listeners
Je Suis Bob Garfield