TOM TOUCHET has been named Executive Producer of NBC's Today Show, where he will oversee all aspects of the show. Touchet spent more than five years at ABC's competing morning show, Good Morning America. Most recently, he served as Senior Producer for ABC News Development. From 1990 to 1995, he was with Fox, where he produced news programming. He replaces Jonathan Wald who the network had asked to step down in mid-October.

Gaylord Entertainment announced that MARK FIORAVANTI has been named Senior Vice President of Sales and Marketing. Fioravanti, joined the company earlier this year as Vice President of Marketing. He joins Gaylord from Harrah's Entertainment, where he spent the past nine years, and was most recently with Harrah's New Orleans as Vice President of Finance and Administration. His other roles included Corporate Director of Strategic Planning and Director of Marketing, Planning and Strategy.

MARK WILMOT joins Interpublic as Client Management Director for all Burger King-related business. Currently Executive Vice President and Management Director at Publicis Groupe-owned D'Arcy, Wilmot previously ran the fast-food chain's field marketing account before Burger King shifted those duties to Interpublic's Deutsch, Los Angeles.

America Online Inc. laid off about 90 people from its advertising sales force yesterday as senior officials prepared to present a strategy to overhaul the struggling online unit to AOL Time Warner Inc.'s Board of Directors tomorrow. Before the cuts, AOL employed about 600 people in ad sales. The layoffs, primarily affecting employees at the online unit's Dulles headquarters and in New York, involve those who sell ads for display to users in individual cities or regions. The duties of the local ad force will be shifted to others in the ad sales division, known as the Interactive Marketing Group, …

Rodale Inc., the world’s leading publisher of information on healthy, active lifestyles, announced that SCOTT MEYER has been named Editor of OG magazine (formerly Organic Gardening). Meyer was most recently New Media Manager for Rodale’s Organic Living Group. Meyer most recently served as New Media Manager for OrganicGardening.com and OrganicStyle.com overseeing content, marketing and development.

Tacoda Systems Inc., an enterprise software company that helps online publishers grow their advertising and transactional revenues by profiling and targeting the most valuable segments of their audiences, announced that ROBERT TAS has joined the company as Vice President of Sales and Marketing, a newly created position. Tas comes to Tacoda from the software firm CapitalThinking, Inc. where he was Chief Customer Officer/Executive Vice President responsible for the management of all field operations working with clients such as Bank of America, Fannie Mae, Royal Bank of Canada, Nomura, Credit Lyonnais, and Citigroup.

America Online has hired LISA BROWN, the former President and Chief Executive Officer of USA Electronic Commerce Solutions, as Executive Vice President, Interactive Marketing. In the newly created post, Brown will identify new marketing opportunities for the Dulles, Va.-based Internet unit of AOL Time Warner. As President and CEO of USA Electronic Commerce Solutions, Brown oversaw such services as online store design and development, merchandising, marketing, customer care, warehousing and fulfillment for clients.

FINDWHAT.COM, a developer and provider of performance-based marketing services for the Internet, announced the hiring of DAN BALLISTER as Vice President of Sales. Prior to joining FindWhat.com, Ballister served as the Vice President of Sales at Go2Net, Inc.

24/7 Real Media has added five executives to its management team. ARI BLUMAN, most recently SVP of Sales at NowMarketing in New York since August 2001, has joined as Vice President of Direct Solutions. Bluman previously worked at 24/7 as VP, Direct Marketing, Inside Sales and E-mail Brokerage, and as an Account Executive from 1997-2001. JEROME FITZGIBBONS has been hired as VP of Site Acquisition and Inventory Control. He previously was SVP of Sales at Vivendi/Universal's GetMusic.com, where he oversaw all sales functions for advertising and content syndication for the new media and e-commerce startup since 1999. VICTOR GOLIO, former …

Interpublic Group is hiring MARK WILMOT to run its estimated $300 million Burger King account. Wilmot is currently an EVP, Management Director at D'Arcy Masius Benton & Bowles in New York where he runs the Norelco account. He began running Burger King's regional field marketing account at D'Arcy early this year, but the agency lost the business in the summer to Deutsch/LA.