Mass Appeal has named JOANNE CAROLINO as associate publisher; GABRIEL SANCHEZ and QUYENZI PHAM as advertising account executives; and GREG HATHAWAY as advertising account executive.

GABRIELLE DERUSSY has been named director of sales for TechTarget Security Media Group. She was previously director of site sales for TechTarget.

ELAINE HANEY has joined Bluestreak as senior vice president of products and services. Haney will lead product management for Bluestreak's integrated marketing platform including IonMail, IonAd, and IonSearch. Elaine will also oversee marketing services, including Bluestreak's newest expansion into search engine marketing. She had previously served as Switchboard's vice president of marketing and operations.

ALFRED TOLLE joined Lycos as its chief executive officer, responsible for revenue, profit, and leading the management of all the Web sites within the Lycos portfolio of sites, sales, product development, and marketing. Tolle currently sits on the board of directors of Daum Communications Corporation, the parent company of Lycos Inc.

MICHELLE SANDERS has been named northwest sales manager of THE WEEK. Sanders joins THE WEEK from Inc. and Fast Company magazines, where she was regional advertising manager.

LISA QUAN has been promoted from manager to associate director of broadcast research at MAGNA Global.

The Cinema Advertising Council has named MICHAEL KARAGOSIAN as chair of the national industry trade association’s technology committee. Karagosian is a principal of Karagosian MacCalla Partners, a business and technology consultancy for the entertainment industry. He also consults on digital cinema technology and policy issues for the National Association of Theatre Owners.

Starcom USA has appointed TRACEY SCHEPPACH to the newly created role of vice president/video innovation director. Her primary responsibility will be strategic and operational oversight of the agency’s Video Investment Group, charged with investing clients’ advertising dollars across a variety of emerging digital video content points. Prior to joining Starcom, Scheppach was vice president of programming and research at OpenTV, a Liberty Media Corporation subsidiary.

MICHAEL HOUSTON has been named partner at kirshenbaum bond + partners. Houston heads kbp’s Corporate Development division, overseeing business development and corporate communications for kirshenbaum bond new york, kirshenbaum bond san francisco, Dotglu, LIME public relations + promotion, and The Media Kitchen. Houston joined kbp in October of 2002.

In addition, GM Planworks has also named KATHY MCCAULEY as a senior vice president/managing director. She will be responsible for all local broadcast investment activities on behalf of the client. McCauley joins the agency from Mindshare in Chicago. Since 1995, she served the agency as a client service director, with primary responsibility for the Ford Dealers Association’s local broadcast investment activities.