ALLAN NAVARRETE has been promoted to vice president of U.S. Hispanic networks distribution, affiliate sales and marketing for Discovery Networks, U.S. Navarrete joins Discovery’s domestic networks group from Discovery Networks Latin America/Iberia, where he most recently served as executive director of affiliate sales and relations. Navarrete will oversee all strategy and distribution efforts for Discovery’s portfolio of domestic Spanish-language offerings, including Discovery en Español, Discovery Kids en Español and Discovery Travel & Living (Viajar y Vivir), as well as Discovery’s Hispanic VOD product.

HEATHER WATSON has joined Empower MediaMarketing, Cincinnati, as a senior market manager in the media and marketing agency’s local market group. She joins Empower from Krienik Advertising, Cincinnati, where she served as media director.

TRISH FROHMAN, sales executive for Turner Broadcasting System, has been promoted to executive vice president, adding oversight of the company’s Local/Regional Ad Sales division to her current role as head of Turner Sports Ad Sales and Event Marketing Group. Frohman continues to oversee ad sales, as well as sponsorship and promotional efforts for Turner Sports properties, including the NBA, NASCAR, the PGA, College Football and the Atlanta Braves. She succeeds JIM WILLIAMS, who is retiring.

ROME HARTMAN (pictured), a producer for "60 Minutes" since 1991, has been named executive producer, "CBS Evening News With Bob Schieffer." Hartman will report to SEAN MCMANUS, president, CBS News and Sports, and serve as an advisor to him on other elements of organization and news gathering. Hartman succeeds JIM MURPHY, who led the broadcast for six years.

ALYSON RACER has been named vice president for sales for NYTimes.com. She will be responsible for leading the site's sales and marketing efforts.

ALYSSA WEINBERG joined St. John & Partners as a media planner, servicing the firm's Clearwire account. She was most recently a media planner for GSD&M. In addition, SARAH CARTER has been hired as a media buying assistant on the agency's Ford, Zaxby's and Clearwire accounts.

ROBIN GARFIELD has joined the Scripps Networks research department in the newly created position of vice president, sales research and strategy. She joins Scripps after 10 years with NBC Cable Networks where she served as vice president of strategic operations and research for MSNBC and vice president of research for MSNBC.

Accipiter Solutions has hired LOU SEVERINE as director of northeast sales.

Cronin and Company has named TOM BRADLEY as vice president, executive director of public relations. Bradley will oversee PR operations, provide strategic counsel to agency clients, and spearhead PR business development and agency promotion. Prior to joining Cronin, Bradley served as vice president, director of public relations for Mintz & Hoke.

SEAMUS FITZPATRICK was named sales manager for Adams Outdoor Advertising. Fitzpatrick was previously managing director for The New York Times and director of client development for Harris Interactive.