JOHN BERSENTES has been named director new business – government at TMP Worldwide Advertising and Communications.

StarLink Worldwide has promoted SHELBY SAVILLE to senior vice president of the agency. Saville is the director of StarLink IP, StarLink’sdigital and online media division.

PETER LOPS has been named vice president, finance for MyNetworkTV. Lops will be responsible for overseeing all financial capabilities for the new network. Most recently, Lops served as vice president of financial planning and analysis at the National Football League.

DIC Entertainment has named JEFFREY EDELL as president and chief operating officer. Most recently, Edell served as the president and chief executive officer of MFC

WhenU has tapped JOANNA BOLLES as vice president of corporate marketing. Bolles joins the company from V12 Group, where she was vice president of marketing.

BRIAN DILORENZO has joined BBDO as executive director, content, BBDO North America. Most recently, he served as director of broadcast production at Fallon Worldwide in Minneapolis.

HEATHER HOLLIS has been named creative director for CNN.com, and most recently served as manager of aet.com and Biography.com at A&E Television Networks.

Brothers CALLE AND PELLE SJÖNELL have joined the creative department at Fallon Minneapolis as group creative directors. Since 2002, Pelle was the creative director, co-founder and CEO of KING, a creative agency in Sweden. Most recently, Calle was creative director at Starring, an interactive marketing agency in Stockholm.

Starcom USA has named director of broadcast research SAM ARMANDO senior vice president of the agency. As head of television research, Armando is responsible for gauging the spectrum of national TV viewing activity.

STEVE COULSON joins T3 as group creative director from JWT New York where he served as senior partner, creative director, working on the Diamond Trading Company, Unilever, Schick, Smirnoff, Novell, Cadbury Adams and Merrill Lynch.