Meredith Corporation has named GAYLE BUTLER editor-in-chief of Better Homes and Gardens magazine. Butler currently serves as editorial director for Better Homes and Gardens Special Interest Publications and Creative Collection.

PETER COWLES has been promoted to associate publisher marketing of Fast Company magazine. Cowles joined Fast Company in 2006 as director of marketing responsible for brand management and marketing strategy.

Hunt Adkins has named CHRISTOPHER BEARG strategic planning director on all accounts. Most recently, Bearg was partner at startup agency, egg, Seattle.

IFC Entertainment named LISA SCHWARTZ senior vice president of sales and business development. Schwartz will serve as the senior strategist for distribution platforms including, pay TV, broadcast, home video, and fast growing new platforms such as VOD, SVOD, foreign sales, and portable devices.

DOROTHY URLICH has returned to Hill Holliday’s Boston office as senior vice president and creative manager. Urlich will oversee creative management, creative team assignments and recruiting. Most recently, Urlich served as a director and communications consultant for Fidelity Investments.

NORMA GONZALES has been named media director of Market Vision.

VICTORIA H. KIRBY has been named beauty editor of Allure Magazine. Most recently, Kirby was beauty editor at Harper’s Bazaar where she began as a sales assistant in 2004.

Operative has named LYNDON GASKING as vice president of European sales and account management. Gasking joins Operative from Hitwise where he served as international senior business development manager for Australia and New Zealand.

Alloy Media + Marketing has promoted PERRY ALLISON to vice president, word of mouth marketing. Allison will lead the creative and strategic development for all of Alloy's proprietary word of mouth based programming. Prior to this role, Allison served as vice president, strategic accounts.

Organic has named RICK CORTEVILLE executive director of media to lead Organic's Media practice.