The Atlantic named Anita Rao-Keech Los Angeles integrated sales director.

Jenina Estella joined Incognito Digital as account director to run the Digital Marketing team. Estella joins the agency from Horizon Digital Media Services Group where she served as associate director, strategic services.

Telemundo Communications Group named Borja Perez vice president, integrated solutions and digital media.

Euro RSCG Chicago promoted Briar Waterman to group creative director/digital. He was previously digital creative director.

Fry tapped Kevin Messing as executive creative director.

Lenny Daniels has been elevated to the newly created position of executive vice president/chief operating officer for Turner Sports.

Yardbarker Network hired Eric Warddrip as director of west coast sales, a new position.

Fox Audience Network has named Michelle Wright, Dan Weiner and Jon Gregg regional vice presidents. Wright is responsible for the mid-Atlantic and New England states; Weiner is responsible for the Southern states; and Gregg is responsible for the Northwest and Midwest states.

TAXI New York has hired Doug Jaeger as innovation director. Jaeger was most recently founder and creative director of thehappycorp global. Prior to opening thehappycorp global, Jaeger was a group creative director at TBWA New York where he launched the agency's digital creative practice.

Sports Illustrated Digital president Jeff Price will step down from his position with the company in order to pursue new opportunities. Price joined Sports Illustrated in 2002 and became vice president/chief marketing officer before being named president of SI Digital in 2005.