Publicis & Hal Riney hired Julie Liss in the new position of chief strategy officer. Liss joins from TBWA/Chiat/Day Los Angeles, where she was director of strategy & planning for the LA office and a member of the global planning leadership for the TBWA/ network.

Lauren A. Meller has been named vice president of communications for iVillage. Meller joins the company from Yahoo, where she served as director of corporate communications for advertising & sales.

Warner Bros. Digital Distribution and Warner Bros. Television Group appointed Natalie Farsi to a newly created position of managing mobile business efforts.

imc² hired Michael J. Davis as chief creative officer and Dr. Urvashi Pitre was named senior vice president of relationship analytics and insights.

Adspace Digital Mall Network hired Laurie Edwalds as executive director, national accounts. Prior to joining Adspace, Edwalds was vice president, sales for Premier Retail Networks.

John Lee joined Flightpath as director of digital marketing and analytics. Lee most recently served as director of interactive marketing at Structured Web.

MPG hired Shea Kelly as senior vice president, group account director. Kelly was most recently a senior vice president/group media director with Mullen.

Bill Bergmann and Jim Urick were promoted to vice president of finance for Starz Entertainment and Starz Media, respectively. Both previously held the position of executive director, finance and planning.

David Poltrack, chief research officer of CBS, joined MarketShare Partners' board of advisors.

Gerry Bavaro was named general manager, search marketing at MediaWhiz.