Initiative hired Jason Harrington and Julia Jones as senior vice president, group account directors, and promoted Todd Gordon to senior vice president, managing director national broadcast.

Mediabrands has appointed Brian Monahan as executive vice president, managing partner of IPG's Media Lab. Most recently, he was senior vice president, global lead of social media for Universal McCann.

Bob Raczka joins Fathom as associate creative director/writer and Mark Wiegard will serve as associate creative director/art director.

JWT New York named Martin Legowiecki as director of creative technology; Sam Mazur as creative director on Microsoft Office; Matt McKay as creative director on Cadbury; and Lea Ladera as creative director on Macy's.

Dentsu America hired Clayton Crocker as associate creative director. Crocker previously worked with Berlin Cameron United, Syrup New York and HUGE.

UNITED FUTURE, the interactive division of WONGDOODY, hired Josh Brantley as senior interactive creative director. Most recently, he was creative director at Ascentium.

Dave Holloway joined McGarrah Jessee as creative director.

Audrey Dormanen was named Midwest sales director at Undertone Networks and Jennifer Nuel was named director of client strategy.

Rauxa Direct named Chris Kelly as managing director of its San Francisco office and promoted Richard Bumgarner to chief creative officer.

LevLane promoted Holly Mantle to PR account supervisor, up from account manager.