FCB West added five to its creative department. Chris Parson joined the agency as copywriter. Previously, he worked on Target account at 72andSunny, along with Kardashian Kollection, Sears and Roberto Cavalli. Ursula Tran was named creative manager and previously worked at EVB, AKQA and Goodby, Silverstein & Partners. Art director Drew Meiser and copywriter Frank Fusco, previously of Goodby, Silverstein & Partners, joined FCB West from Edelman Digital, where they won Gold and Silver Cannes Lions for the "Adobe Murder Mystery" campaign. The duo also worked on brands like Cisco, Frito-Lay and Comcast. Kelly McCullough, a creative director who worked …

Gyro London hired Jake Dyer as head of strategy and media. Dyer will work alongside Kate Howe, managing director and David Harris, executive creative director of the London office. "With his track record, created in some of London's leading digital agencies -- including Agency.com, LBi and WeAreExperience -- Jake will be a key part of our growth plans over the next few years," said Howe. Added Christoph Becker, CEO and chief creative officer of Gyro: "Jake has a long history of strategic excellence. Digital is in his DNA and he deeply understands today's evolving media touchpoints."

Mistress hired Lixaida Lorenzo as creative director, reporting to agency founding creative partners Damien Eley and Scott Harris. Most recently a creative director and copywriter with JWT San Juan, Puerto Rico, Lorenzo led the agency's creative team and spent 14 years at the agency, working on brands like Ford, Unilever, Kraft, Nestle, Pepsi, Gatorade, Walgreens, AT&T, Diageo, Cadbury and Heineken. "Lixaida brings world-class creativity and leadership to Mistress," said Harris. "She's been awarded in categories from banking to beverages, and her attitude is as fresh as her work so she's a huge asset to the agency and our clients."

Turner Broadcasting promoted Justin Williams to senior vice president of digital ventures for TNT and TBS.

Beth Braen, senior vice president of marketing at NATPE, is leaving the organization to start a strategic marketing and communications consultancy.

KSV, a Burlington, Vermont-based integrated agency, merged with Canopy Brand Group in New York City.The merged agency will do business as KSV. Marc Sampogna, founder of Canopy Brand Group, will serve as president/principal of KSV | New York. Rob Niccolai will serve as president/principal of KSV | Vermont.

Yieldbot named Joel Hall as vice president of product.

Marjorie Kaplan was named president of content for Discovery Networks International.

CraveOnline Media added Andrew Pogany as executive editor.

Fyber tapped Jim Schinella as chief business officer and Henrik Basten as chief technology officer.