Michael Mendenhall, CMO of Hewlett-Packard, said the company has embedded an HP-branded print function on MySpace pages. The button allows users to easily print and share images with one another. Mendenhall said it brings "a lot of impressions" that reach one of H-P's targets: young, tech-savvy consumers. Weaving a sponsored print button into MySpace serves as another example of how aggressive News Corp. is in looking for ways to monetize the social networking giant.

Michael Mendenhall, CMO of Hewlett-Packard, says the company has embedded a branded HP print button on MySpace pages. The function allows MySpace users to easily print and share images from their pages. "That's a lot of impressions on one of our most important (targets): young, savvy consumers," he said. The sponsored print button is another example of how aggressive News Corp. is in looking for ways to weave ads within the social networking site.

Uh, there doesn't seem to be any question about Marc Goldstein's presidential vote last year. It was for the gentleman from Illinois. Goldstein, in his speech this morning, offered multiple shout outs to the new president and apparently is so inspired by him that he called on the ad industry to participate in improving the economy. The industry "can help kick-start our national economy and it's incumbent upon us to make that happen," he said. Goldstein closed with a callback to the Obama campaign's tagline and the president-elect's speech on Election Night: "It rings just as …

So you can say the opening session of the Four As media conference truly is a standing room only crowd.