MediaPost expects to release a study soon that highlights the marketing and the advertising plans for spend in 2010. About 1,000 MediaPost readers participated. Although the MediaPost audience skews toward online advertising and marketing, the data shows less than half of the respondents plan to spend money on traditional advertising, radio and television.

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Yep, that's what Josh McFarland, entrepreneur in residence at Greylock Partners, and irreverent moderator of the "Grill The CEOs" panel that's wrapping up OMMA Behavioral in San Francisco this afternoon, wants to get out of this discussion. Hmmm, I wonder? Child Sprnger

Some wise guy cruising the snacks station at OMMA Behavioral during the 3:15 coffee break scribbled a "Click Here To Opt Out" note and stuck it on the cookie tray. Okay, I got the metaphor, but not the motivation. After hours of wading through BT discussions -- a fair amount of which dwelt with cookies -- I for one could use a bit of a sugar rush. So, apparently, could others, because by the time I got to the tray all the standard chocoloate chips were gone, and only the (in my opinion, much more inferior) white "chocoloate" chips …

Panelists during the discussion on "Can The BT Industry Survive Opt-In?" led by Wendy Davis, senior writer, MediaPost, got a little heated when the topic of "opting in" came up during the discussion. Opt-in could be bad for privacy and privacy advocates. It could move the online world to create an opt-in wall that requires consumers to opt-in if they want to read content on a site. There is a clear value exchange and if consumers don't understand the value they will not opt in. Consumers need more visibility into the trade off. What does it mean to …