• Nielsen's converge panel says you are not alone
    According to Charley Shoemaker, Nielsen's director of product management, data from Nielsen's new convergence panel confirms that lots of people are indeed surfing the Web while watching broadcast TV: "We see a very large percentage doing simultaneous Internet activity while they’re watching network TV." Although he said most of the people aren’t surfing content directly related to the show they’re watching, the simple fact that they’re online suggests there is potential for cross-platform ad messaging, if certain technical issues are addressed -- for example (this is just speculation, not based on anything Shoemaker said) by incorporating information on a household's ...
  • Getting To TV Content From Here
    Yes, from here, the Internet, the mobile phone, and any other digital tool that streams or lets you download content. When can we access TV from anywhere? MediaPost Editor John Capone led the panel on Battle of the Network Superstars: Getting to TV Everywhere From Here. In time video will stream across numerous devices, but there are several problems the industry needs to work through, including digital rights management and measurement. Industry executives need to sort out digital rights management issues, but problems are being addressed, according to Ian Blaine, CEO, thePlatform. Anthony Soohoo, SVP and GM of ...
  • networks benefit from oligopoly pricing
    The reason big network TV hasn't suffered as much as other parts of the media industry over the last year is simple, according to Laura Martin: "oligopoly industry pricing." She added: "if you don't have oligopoly, I'll call it leadership, or collaboration, your media is bound to fracture."
  • "The 27-year-old geniuses have run amok"
    Laura Martin is skeptical of the business plans formulated by the Web-savvy young guns at big content companies. "How hard is it to take $3 billion of content and putting on the Internet for free -- then patting yourself on the back for having such a big audience?" While she acknowledges their smarts, she summed up: "They're not using their IQ."
  • Hulu TV Killer Or Killer App
    Laura Martin, who recently made the move from Media Metrics to Needham & Co., ran down some numbers at OMMA Video to determine whether Hulu is the TV killer or the killer application. She doesn't believe video will become a common line item in the media buy for several years, though the adverage person watches six minutes of video on Hulu vs. 3.7 minutes on average for online video. Ad revenue is high at Hulu, about $50 CPM vs. $35 CPM for TV. Last month there were 38 million viewers on Hulu, according to Martin.
  • Wall Street Only Cares About Money
    Wall Street is confused. Networks spend 2 to 3 billion dollars (except NBC, thanks to Jay Leno) and Hulu provides a safe environment to place it. But the argument that the quality free content fights piracy made by Disney's Bob Eiger and others doesn't hold water for Laura Martin, Senior Analyst, Media Metric. Wall Street doesn't want to hear that; it means there business model is about to go. The argument is not going to make them want to make Wall Street put money in the stock. "I'm going to energy," she says. How hard is that to take ...
  • Video Needs A Plan And Strategy
    Video doesn't live alone. It needs a strategy and a plan. So, what are the best practices to integrate video into other media? Give users the tools to share the video, according to Devora Rogers, associate director of lab operations at IPG Emerging Media Lab, who says video content users are fickle. Use existing platforms, says Tom Walker, managing director, digital brand building, Trailer Park. How do you measure the return on investment? Joseph Weaver, group director of digital at Media Storm, says every campaign requires a study to figure out the budget and what would it take to ...
  • Safe And Valuable Locations Building Revenue, But Don't Count Out UGC
    Video will lead growth in online advertising, Ross Levinsohn says. By 2013 eMarketer projects that 5% of the ad market will go to television and 11% to online video. This year is the year that video begins to build that growth, and safe and valuable places like Hulu leading the charge. Hulu this year is expected to generate $80 m in revenue, in just its second year. Consumer generated video hasn't generated much money, because advertisers are not yet comfortable, but says Levinhsohn, eyeballs are eyeballs.
  • Video Built the Mobile Star
    Video will drive adoption of new devices in mobile says Ross Levinsohn. An iPhone is about as a good a device to view online video as you'll find.
  • The Battle for The Home
    Device makers are getting into the battle to provide content to home. Walmart could be a provider, says Ross Levinsohn, General Partner, Fuse Capital at OMMA Video. He says TV Everywhere is a few years off and Time Warner and co. are going to have to play catch up.
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