food companies lead the way

some good things, some bad things about Amex's social media strategy

Carla Bourque of Buddy Media recounts a campaign for Pretzel Crisps that grew their Facebook fan base from 6,000 to 45,000, and achieved a coupon redemption rate of 16%.

The big dawg of search is sniffing around social.

"like you own your nouns"

David Kidder is echoing the wisdom of an anonymous Facebook VP who said "advertisers are now developers." Advertising as app development: a brave new world, but also one that's considerably more demanding in terms of resources, time commitment, and necessary expertise on the part of advertisers.

It's a Pavlovian reward.

It's all about cats.

Fox recently decided to restrict its customers in seeing digital versions of its TV shows through most of its TV distribution partners. Except for some -- including Dish Network, who can view Fox shows the next day after its traditional TV airing -- most of its consumers will need to wait eight days.

No surprise, the key to upping video advertising's share of ad dollars is data. But which? Or how?