by Joe Mandese on Jun 20, 9:48 AM
Bob Greenberg's presentation at this year's Media Lions in Cannes, France, is just about as functionally rambling as the one he presented last year. Last year, it was about how "functional integration" was transforming the agency he founded 35 years ago, R/GA, and how he was going to manage it through the next 10 years.
by Joe Mandese on Jun 19, 2:20 PM
Leave it to the digital and design savvy folks at Sapient Nitro to team up with the Cannes Lions organizers at this year's Festival of Creativity to organize everything you wanted to know about the festival in one highly visual infographic dubbed, "Yesterday @CannesLions."
by Joe Mandese on Jun 19, 12:16 PM
Actually, it's a guy in wearing a wolf costume. And a few other people wearing pigs costumes to andromorphically transform the "Three Little Pigs" parable into a breakthrough ad campaign for The Guardian. That's was an example of creativity inspired by some new data analysis developed by Leo Burnett to make ads more human.
by Joe Mandese on Jun 19, 11:30 AM
That was the advice OK Go frontman Damian Kulash gave Cannes Festival of Creativity attendees during YouTube's session.
by Joe Mandese on Jun 19, 11:11 AM
YouTube Global Sales Chief Lucas Watson showed Cannes Festival of Creativity attendees a pretty cool example of utilizing YouTube as a promotional platform for brand-created content. The video, which was created by Coca-Cola, was created by curating genuine videos caught by security cameras in public places, and edited with great counter-intuitive headlines. Difficult to explain the power of it. Check it out for yourself. It's pretty inspiring.
by Joe Mandese on Jun 19, 11:00 AM
Tom Eslinger, Digital Creative Director at Saatchi & Saatchi and moderator of YouTube's session at the Festival of Creativity in Cannes, France, starting his session by promoting another social media platform, Twitter.
by Joe Mandese on Jun 19, 10:21 AM
Okay, so it's not likely to stir quite the frenzy of album burning that John Lennon's famous quote about the Beatles being bigger than Jesus got back in the 60s, but that's probably because there aren't many albums anymore. In fact, most music is sold as single, downloadable tracks these days. And that was part of Matthew Morrison's point to the audience at the Festival of Creativity in Cannes, France.
by Joe Mandese on Jun 19, 10:05 AM
Johnson & Johnson marketing chief Kim Kadlec just provided a reality check about the future of marketing. Actually, she provided several of them. She gave a really powerful example of how brands can utilize augmented reality, showcasing one of her own: Band-aids own AR app utilizing the Muppets to help kids deal with the pain of cuts and bruises via virtual Muppet assistance.
by Joe Mandese on Jun 19, 9:58 AM
Johnson & Johnson's Kim Kadlec started off talking about the marketer of the future at the Festival of Creativity in Cannes, France, by discussing the 1960s. She started by talking about the Apollo era astronauts and her realization that the technology they used to fly to the moon was less sophisticated than what the average person has on their phones today.
by Joe Mandese on Jun 19, 9:15 AM
Paul Adams, global head of brand design at Facebook just showed a new way of visualizing the way people interact during a presentation at the Festival of Creativity in Cannes, France today. The visualization, which he calls the "map of humanity," is kind of like the social graph 2.0 - a visualization of the ways in which all human beings are connected. Presumably, the connectivity is drawn from a certain social network platform, but that wasn't Adams point. His point is that it isn't technology that connects people. It's people.