MediaPost event sales chief Jon Whitfield was so struck by Alan Cohen's "How To Survive The Robot Uprising" presentation at OMMA Premium that he passed along this cool poster created by LIN Digital, which seems to fall on the human side of the man/machine robotic equation.

Barry Lowenthal, president of MDC Partners' The Media Kitchen, slammed Interpublic's Magna Global's estimate that 50% of display advertising is now bought programmatically. He says it's a sham, because he believes the Kitchen is among the most aggressive users of programmatic media buying, and he estimates that only about 20% of the agency's "non-search display inventory" is bought programmatically today. "And from what I hear, that's a lot more than the other holding companies," he said, estimating that it's more like 15% of the display buys bought across Madison Avenue.

Just walked off stage after conducting a "conversation with" Alan Cohen, the former OMD chief who recently launched creative media (or is it media creative) start up Giant Spoon, and the ideas are racing through my head. That's because the core of Cohen's presentation focused on a concept he calls "idea-centric strategy." In fact, Cohen's Giant Spoon even trademarked the term -- amazingly.

That was the Taoist introduction Ken Fadner, founder and publisher of MediaPost, gave to kick things off for the morning session of OMMA Yin, er Premium, in New York this morning.

For some it's not necessary evil -- digital video consumers come to expect pre-roll ads.  Speaking at MediaPost's Video Insider Summit, Corey Gehrt, strategy director for Code and Theory, said: "Pre-roll is more accepted than TV. Consumers are smart enough to know they are going to give up something in return."TV advertising business is now some $70 billion a year. That should not be discounted. Zvika Netter, chief executive officer/co-founder of Innovid, says: "The TV guys got it right. [But] the key evolution of the spot." Just because pre-roll video ads …

“Are you going to created the next viral hit, says Richard Kosinski, president of Unruly USA, speaking at the MediaPost Video Insider Summit. No you won’t.  Kosinski says there is only a 5% chance of that happening. However, sharing is still really important. Quoting McKinsey & Co., he says a shared video increases purchasing intent by 50 times. He says one-third of people will talk about a video with one in five looking it up online. And there is more: What is “gold” for marketers? He says when it comes to automotive marketing, 15% of people …

Unsettling attendees of MediaPost's Video Insider Summit, Web security firm White Ops is painting a terrifying picture of online fraud and its key players. Having matured rapidly in recent years, fraudsters have adopted sophisticated management structures that pump large sums of money into research & development budgets, which help "elite level programmers" stay one step ahead of the ad industry. So Jay Benach, a senior member of White Ops, said on Friday. The security firm recently estimated that online fraud is currently costing the online ad industry a staggering single-digit billions in lost revenue and wasted resources.

That would seem to be the case based on the defnition of video advertsiing fraud presented by Integrated Ad Science's Mike Iantosca on the "How Bad Is The Inventory" panel during this morning's session of the Video Insider Summit in Montauk, Long Island.

If you’re highly attached to a brand, you’ll buy it more often, be less price-sensitive, go deeper into the product line, and pay 2.5 more attention to the brand’s ads. You’ll also contribute 47% more revenue to that company over a 12-month period than average. So emotional attachment translates directly to higher revenue for certain brands, according to Gary Reisman, CEO, NewMediaMetrics, speaking at MediaPost’s Video Insider Summit. The company’s analytics solution aims to map brands with high attachment levels with TV shows to help agencies match brands to media properties. 30% of Apple high-value buyers, for instance, were highly …