Every time Marvel Studios announced anything about its "Black Panther" film, social media went crazy, Ayiko Broyard, EVP Group Account Director at Walton Isaacson, told the audience at MediaPost's Marketing:Automotive conference on Wednesday. Still, at the movie's premiere, agency execs in the audience were unclear how it would be received.

It's not every day you start a car company, and Rivian's creative director is reveling in the "moment of being as small as we are for as long as we can."

During a panel discussion on "Tightening Up Tier One," Kimberley Gardiner, Mitsubishi NA CMO, noted how consumers' views of cars have changed.

Mazda North American CMO Dino Bernacchi told a rapt audience this morning about a chairman who let him practically "lay in a bunker" for several months to excavate information on who the brand's buyer is. "We talked about psychographics and said almost nothing about demographics."

Yep, Mazda's Dino Bernacchi came back around to "Green Eggs and Ham," noting that Sam I Am asked 15 questions in the book "to try to understand this lead character. 'What is it that you like that will get you to try my product?'

Looks like we're going to hear a bit about "Green Eggs and Ham" from Mazda North American CMO Dino Bernacchi during his keynote speech this morning at MediaPost's Marketing:Automotive conference in New York.