'Coca-Cola Zero Sugar' will replace Coke Zero, which was launched in 2006, at the end of June. The move comes after research found that half of people questioned did not know it contained no sugar. The launch will be supported by a GBP10m marketing campaign designed to get more people to choose no-sugar options. The activity will encourage consumers to try Coca-Cola Zero Sugar.

Snapchat's Vice President of Content Nick Bell is trying to banish the misconception that the vast majority of its audience are teenagers, claiming that two-thirds are over 18 and 50% of new daily users are over 25.

Brands need to up their game when it comes to storytelling if they want to take advantage of the growing opportunity of marketing sportswear to women, according to Under Armour. The brand's EMEA Marketing Director Christopher Carroll told "Advertising Week Europe" yesterday that the lack of growth following the Olympics in sports that females were successful in is due to "lazy storytelling."

Ad blockers don't just block ads on the Internet -- they actually break Web sites such as British Airways and Vodafone, a new study has found. According to tests conducted on the UK's 100 most popular Web sites, ad blockers didn't just block pop-ups, but accidentally corrupted useful parts of a Web site, such as airline check-in screens or retail order tracking pages.

Dwindling Internet goliath Yahoo has seen its revenues contract yet again as the former internet darling reviews its options amidst interest from a number of potential suitors, including the Daily Mail. Over the latest quarter Yahoo posted $99m loss on the back of an 11.6% fall in revenues to $1.08bn between January and March versus the same period a year earlier.

The7stars is teaming up with a global consortium of independent media agencies to launch Local Planet, a global media agency network, to take on the likes of Group M and Omnicom Media Group. Local Planet will operate in over 40 markets and also includes Horizon Media in the U.S., Media Italia in Italy, and Percept Media in India among founder shareholder agencies.

Netflix shares took a nosedive in after-hours trading on Monday afternoon when the company reported negative profits in its international streaming business after announcing a vast expansion into more than 130 countries earlier this year. The digital video firm expects to remain in the red into the second quarter, with a subsequent loss of $80m.

Pret A Manger is set to open its first stand-alone vegetarian store following positive feedback from customers showing an interest in cafes serving only non-meat options. Branded "Pret's Little Veggie Pop-up," the site will open in Soho in June for a month only, with Pret's chief marketing officer Mark Palmer admitting that "more could follow".

Publishers are breaking European law by banning users with ad-blocking software, Advertising Week Europe heard this morning. Alexander Hanff, a privacy consultant, said: "To detect a user is using an ad-blockers is a contravention of EU law. I spent the last year talking to regulators across Europe who all confirm this.... The detection of an ad-blocker is technically illegal".

A study of viewing habits was conducted to measure audience appetite for interacting with "second screens" --smartphones or tablet computers -- while watching TV shows. Participants snubbed their second screens entirely if engrossed in shows such as American horror series "The Walking Dead," only reaching for their mobile devices when viewing quiz shows and reality TV programmes.