MAD London Editions for February 2015
- MAD London - Thursday, Feb. 26, 2015
- Programmatic Transparency Needs To Be Fixed -- And Fast
- Web Growth Dips, Facebook Keeps Pushing Internet Expansion
- Google AdWords Converts Flash-Built Advertisements To HTML5
- Google To Unite Its European Operations
- DMA Welcomes Cold-Calling Law Change
- Regional Newspaper Circulations Drop 10%
- Winter World Cup Will Give TV Audience Boost
- MPs Call For BBC Trust To Be Replaced
- Lucozade Appoints AnalogFolk To Digital Account
- Barclays First With Twitter Payments
- Google Glass And Market Research: A Cautionary Tale
- MAD London - Wednesday, Feb. 25, 2015
- Fine The Cold Call Rogues, Not The Companies They Hide Behind
- Facebook Biz Strategy Hits 2M Advertisers
- Cold-Calling Marketers Threatened With GBP500k Fines
- Facebook Launches Ad Manager App
- Could Google's Call-Only Ads Increase Search, Operating Brand Budgets?
- Reddit And Blogger Tighten Up On X-Rated Images
- EE Launches TV Service With Ad Featuring Kevin Bacon and Googlebox Couple
- Sky Sports Signs Up U.S. Major League Soccer
- Trial To Empower Local Radio To Go Digital On The Cheap
- Ann Summers Reappoints Propaganda
- Marketers: How To Succeed With Data
- Brands And Social: Don't Just Farm It Out
- Video Metrics: Marketers Favor Views, Conversions, Brand Lift
- Google Provides A Delete Button For Domains
- More Customer Service Moving To Social Media
- Mobile Fraud Set to 'Explode'
- MAD London - Tuesday, Feb. 24, 2015
- Facebook Launches First UK TV Ads
- Three Myths About Programmatic Native
- Football Fans' Tweets Will Decide Colour Of Wembley's Arch
- Watch Out Ad World, China Is About To Steal 'Madison Avenue'
- Coca-Cola To Celebrate 100th Anniversary Of 'Contour Bottle' With Global 'Timeless' Campaign
- Is A Google 'Buy Now' Button Inevitable?
- Pepsi Max Cherry Campaign Launches
- Cannes Lions Wants Agencies To Send Worst Creatives To Festival
- Royal Mail Buys Click And Drop Tool Developer, StoreFeeder
- Prostate Cancer UK Seeking Direct Agency
- Digital Outdoor Campaign Highlights London's Housing Crisis
- Wiggle Cycling Brand Picks Total Media In Competitive Pitch
- Brand Safety - The Big Guys Get It, Why Not The Independents?
- 'WSJ' Launches First Global Ad Campaign In A Decade
- MAD London - Monday, Feb. 23, 2015
- Apple To Build Billion-Dollar European Solar Data Centers To Power iTunes, App Store, Maps
- YouTube Music And Kids Service To Lead Fight Against Rivals
- How Video Is Changing Mobile Advertising
- Google Agrees To Italy's Data Privacy Checks
- Guardian Seeks To Measure Native's Value To Brands
- Google's Latest Land Grab
- Marketers Buy More Than They Use Analytics
- McDonald's Partners With Channel 4 In Premium McCaf,Campaign
- Opens, Clicks, And Blocks In The Third Age Of Email Deliverability
- Starbucks Rolls Out Evening Alcohol And Food Service
- Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
- Falling Prices Making It Harder For FMCGs To Go Premium
- Millennials Streaming Away From Linear Television Causes Broadcaster Concern
- Benecol In Talks With UK Agencies Ahead Of New Product Launches
- Paddy Power's Pistorius Ad Was Most-Complained About Of 2014
- Global Tech Giants 'Blowing Billions'
- Is The 'New Norm' Both Affordable Luxury Moments And Deflation? If So, What Next For Brands?
- MAD London - Thursday, Feb. 19, 2015
- 'Telegraph' Spiked HSBC Stories To Keep Ad Biz, Journo Alleges
- Consumers Are Getting Serious About Privacy -- So Should Adland
- Report: UK Digital Spend Will Go Past All Other Ad Types This Year
- Criteo Crosses Atlantic, Acquires L.A.-Based DataPop
- Facebook Working On Virtual Reality Oculus Rift Apps
- U.S., UK Battle ISIS On Social Media
- Sony SmartEyeglass Released For Developers
- Yandex Pushes Russian Government Into Google Probe
- Big Data Collection Good; Access Not So Good
- Ted Baker Launches Bluetooth-Enabled Mannequins
- Samsung Squares Up To Apple With LoopPay Acquisition
- Top Talent Still Picking Media Owners Over Agencies
- Fewer Than One In Ten Interested In Mobile Click-And-Collect Food Ordering
- The7Stars Wins GBP10m Victoria Plumb Account
- Wonga Calls Review -- Albion Will Not Be Repitching
- Bentley To Increase Marketing Head Count By 25% To Prepare For SUV Launch
- Trust The Data And Ditch The Cult Of The Millennials
- MAD London - Wednesday, Feb. 18, 2015
- Video Better For Facebook Organic Reach Than Photos
- Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
- The Unknowns About Google, YouTube Revenue
- Heineken Unveils New Champions League Campaign
- Lego 'World's Most Powerful Brand' Study Says
- Publicis Buys Paris-Based Relaxnews
- Havas Partners With NewsCred On Native
- Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
- Facebook's Marketing Partners Program Officially Relaunches
- Kalwa Joins Improve Digital As UK Head Of Demand, Partnerships
- Facebook To Debut Product Ads, Boost To Brands
- 4 Essential Questions For Your 2015 Social Strategy
- How To Evaluate Private Programmatic Deals
- KLM Knows Its Social Media ROI
- MAD London - Tuesday, Feb. 17, 2015
- Havas, NewsCred Strike Global Content Marketing Accord
- HSBC Brand Slumps In Public Opinion Following Tax Evasion Scandal
- Publicis Ups Its Content Marketing Game With News Agency Purchase
- Publicis Groupe In Talks To Acquire Press Agency Relaxnews
- Publicis Moves VivaKI Programmatic Arm Into Agencies
- Facebook's 'Authentic Name' Policy Faces New Questions
- Dentsu Aegis Network Achieves 10% Organic Growth
- Beacons Open Up Prospects For 'Physical Retargeting'
- Nectar Founder Claims Loyalty Schemes Are Now 'Less Relevant'
- Are We Guilty Of 'Numbed' Marketing?
- Guardian Labs MD Says It's 'Vital' To Partner With 'Authentic Brands' On Native
- Horizon's Scout Unit Scores Schneider Electric Sports Marketing Consultancy
- 'If Carlsberg Did' Strapline Resurrected
- Golf's European Tour Seeks New Creative Agency
- 54% of Mobile Emails Sent in UK is Opened on iOS Device: SendGrid
- Gumtree Marketing Department Streamlined
- Programmatic And RTB Are Now Mainstream -- Just Ask Publicis
- MAD London - Monday, Feb. 16, 2015
- Havas Reports Sharp Boost In Organic Growth For 2014
- Apple Launches 'Pay Once And Play' Games
- Havas Hires Doctor, Archaeologist, Lawyer to Enhance Business Growth
- IPG Will Remain Out Of The Inventory Resale Business
- Telegraph Media Group Launches Spark Branded Content Division
- Battle For Search Market Share Heats Up Again
- Publicis' Levy: Marketing Risks Being 'Uberized'
- InterContinental To Target Affluent Leisure Travellers
- Gourmet Burger Kitchen Launches 'Click And Collect' App
- Sainsbury's Outspends Rivals On Digital, But Still Loses Market Share
- Gorkana Founders Set Up New Media Database Company
- It's Digital, Jim - Just Not As We Knew It
- MAD London - Thursday, Feb. 12, 2015
- WPP To Acquire 'Substantial' Stake In comScore: Develop Cross-Media Audience, Campaign Measurement
- Alcohol-Free 'Beer For The Millennials' Could Be A Drinker's E-Cigarette In The Waiting
- Publicis Groupe Reports Q4 Rebound With 3.2% Organic Growth
- Brands Set To Reap Contactless Payment Benefits
- Twitter Buys Niche, Adds More Tools For Content Creators, Advertisers
- San Miguel Launching Alcohol-Free Beer
- Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
- PepsiCo To Maintain Spend But Shift To Consumer-Facing Campaigns
- Web's Big Players Team Up To Tackle Malware
- Streaming To Be Included In Pop Charts
- Black Cab App To Open In Six New UK Cities
- JWT Lands Brief To Widen Ribena's UK Appeal
- TfL Calls Creative And Media Review
- Mondelez Ad Efficiency Drive Gathering Pace
- The Rise of Native Ad Exchanges
- Apple Worth More Than $700 Billion - Builds Solar Farm, Hires Search Experts
- When It Comes To Search, Is Purple The New Black?
- MAD London - Wednesday, Feb. 11, 2015
- Omnicom Posts Strong Growth In 2014
- Coca-Cola Increases Marketing Spend As Growth Returns
- Facebook Expands 'For Sale' Groups Ecommerce
- Digitas LBi Launches Lift-Sharing App
- Facebook Moves Internet.org Into India
- Premier League Football Rights Sold For More Than GBP5bn
- Flipboard Embraces The Web
- Marriott Teams Up With Skype For England Rugby Fan Competition
- Evans Cycles Switches To Mindshare
- Avios Travel Rewards Seeking First Social Media Agency
- How Many Kids' Kits Will GBP5bn Buy? Premier League Must Learn Marketing Is Now Philanthropy.
- Born To Be Here: Programmatic Native
- Can A Public Company Keep A Start-Up Attitude?
- Sideswipes: Data, The Way You Know It, Is Dead
