MAD London Editions for February 2015
MAD London - Thursday, Feb. 26, 2015
Programmatic Transparency Needs To Be Fixed -- And Fast
Web Growth Dips, Facebook Keeps Pushing Internet Expansion
Google AdWords Converts Flash-Built Advertisements To HTML5
Google To Unite Its European Operations
DMA Welcomes Cold-Calling Law Change
Regional Newspaper Circulations Drop 10%
Winter World Cup Will Give TV Audience Boost
MPs Call For BBC Trust To Be Replaced
Lucozade Appoints AnalogFolk To Digital Account
Barclays First With Twitter Payments
Google Glass And Market Research: A Cautionary Tale
MAD London - Wednesday, Feb. 25, 2015
Fine The Cold Call Rogues, Not The Companies They Hide Behind
Facebook Biz Strategy Hits 2M Advertisers
Cold-Calling Marketers Threatened With GBP500k Fines
Facebook Launches Ad Manager App
Could Google's Call-Only Ads Increase Search, Operating Brand Budgets?
Reddit And Blogger Tighten Up On X-Rated Images
EE Launches TV Service With Ad Featuring Kevin Bacon and Googlebox Couple
Sky Sports Signs Up U.S. Major League Soccer
Trial To Empower Local Radio To Go Digital On The Cheap
Ann Summers Reappoints Propaganda
Marketers: How To Succeed With Data
Brands And Social: Don't Just Farm It Out
Video Metrics: Marketers Favor Views, Conversions, Brand Lift
Google Provides A Delete Button For Domains
More Customer Service Moving To Social Media
Mobile Fraud Set to 'Explode'
MAD London - Tuesday, Feb. 24, 2015
Facebook Launches First UK TV Ads
Three Myths About Programmatic Native
Football Fans' Tweets Will Decide Colour Of Wembley's Arch
Watch Out Ad World, China Is About To Steal 'Madison Avenue'
Coca-Cola To Celebrate 100th Anniversary Of 'Contour Bottle' With Global 'Timeless' Campaign
Is A Google 'Buy Now' Button Inevitable?
Pepsi Max Cherry Campaign Launches
Cannes Lions Wants Agencies To Send Worst Creatives To Festival
Royal Mail Buys Click And Drop Tool Developer, StoreFeeder
Prostate Cancer UK Seeking Direct Agency
Digital Outdoor Campaign Highlights London's Housing Crisis
Wiggle Cycling Brand Picks Total Media In Competitive Pitch
Brand Safety - The Big Guys Get It, Why Not The Independents?
'WSJ' Launches First Global Ad Campaign In A Decade
MAD London - Monday, Feb. 23, 2015
Apple To Build Billion-Dollar European Solar Data Centers To Power iTunes, App Store, Maps
YouTube Music And Kids Service To Lead Fight Against Rivals
How Video Is Changing Mobile Advertising
Google Agrees To Italy's Data Privacy Checks
Guardian Seeks To Measure Native's Value To Brands
Google's Latest Land Grab
Marketers Buy More Than They Use Analytics
McDonald's Partners With Channel 4 In Premium McCaf,Campaign
Opens, Clicks, And Blocks In The Third Age Of Email Deliverability
Starbucks Rolls Out Evening Alcohol And Food Service
Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
Falling Prices Making It Harder For FMCGs To Go Premium
Millennials Streaming Away From Linear Television Causes Broadcaster Concern
Benecol In Talks With UK Agencies Ahead Of New Product Launches
Paddy Power's Pistorius Ad Was Most-Complained About Of 2014
Global Tech Giants 'Blowing Billions'
Is The 'New Norm' Both Affordable Luxury Moments And Deflation? If So, What Next For Brands?
MAD London - Thursday, Feb. 19, 2015
'Telegraph' Spiked HSBC Stories To Keep Ad Biz, Journo Alleges
Consumers Are Getting Serious About Privacy -- So Should Adland
Report: UK Digital Spend Will Go Past All Other Ad Types This Year
Criteo Crosses Atlantic, Acquires L.A.-Based DataPop
Facebook Working On Virtual Reality Oculus Rift Apps
U.S., UK Battle ISIS On Social Media
Sony SmartEyeglass Released For Developers
Yandex Pushes Russian Government Into Google Probe
Big Data Collection Good; Access Not So Good
Ted Baker Launches Bluetooth-Enabled Mannequins
Samsung Squares Up To Apple With LoopPay Acquisition
Top Talent Still Picking Media Owners Over Agencies
Fewer Than One In Ten Interested In Mobile Click-And-Collect Food Ordering
The7Stars Wins GBP10m Victoria Plumb Account
Wonga Calls Review -- Albion Will Not Be Repitching
Bentley To Increase Marketing Head Count By 25% To Prepare For SUV Launch
Trust The Data And Ditch The Cult Of The Millennials
MAD London - Wednesday, Feb. 18, 2015
Video Better For Facebook Organic Reach Than Photos
Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
The Unknowns About Google, YouTube Revenue
Heineken Unveils New Champions League Campaign
Lego 'World's Most Powerful Brand' Study Says
Publicis Buys Paris-Based Relaxnews
Havas Partners With NewsCred On Native
Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
Facebook's Marketing Partners Program Officially Relaunches
Kalwa Joins Improve Digital As UK Head Of Demand, Partnerships
Facebook To Debut Product Ads, Boost To Brands
4 Essential Questions For Your 2015 Social Strategy
How To Evaluate Private Programmatic Deals
KLM Knows Its Social Media ROI
MAD London - Tuesday, Feb. 17, 2015
Havas, NewsCred Strike Global Content Marketing Accord
HSBC Brand Slumps In Public Opinion Following Tax Evasion Scandal
Publicis Ups Its Content Marketing Game With News Agency Purchase
Publicis Groupe In Talks To Acquire Press Agency Relaxnews
Publicis Moves VivaKI Programmatic Arm Into Agencies
Facebook's 'Authentic Name' Policy Faces New Questions
Dentsu Aegis Network Achieves 10% Organic Growth
Beacons Open Up Prospects For 'Physical Retargeting'
Nectar Founder Claims Loyalty Schemes Are Now 'Less Relevant'
Are We Guilty Of 'Numbed' Marketing?
Guardian Labs MD Says It's 'Vital' To Partner With 'Authentic Brands' On Native
Horizon's Scout Unit Scores Schneider Electric Sports Marketing Consultancy
'If Carlsberg Did' Strapline Resurrected
Golf's European Tour Seeks New Creative Agency
54% of Mobile Emails Sent in UK is Opened on iOS Device: SendGrid
Gumtree Marketing Department Streamlined
Programmatic And RTB Are Now Mainstream -- Just Ask Publicis
MAD London - Monday, Feb. 16, 2015
Havas Reports Sharp Boost In Organic Growth For 2014
Apple Launches 'Pay Once And Play' Games
Havas Hires Doctor, Archaeologist, Lawyer to Enhance Business Growth
IPG Will Remain Out Of The Inventory Resale Business
Telegraph Media Group Launches Spark Branded Content Division
Battle For Search Market Share Heats Up Again
Publicis' Levy: Marketing Risks Being 'Uberized'
InterContinental To Target Affluent Leisure Travellers
Gourmet Burger Kitchen Launches 'Click And Collect' App
Sainsbury's Outspends Rivals On Digital, But Still Loses Market Share
Gorkana Founders Set Up New Media Database Company
It's Digital, Jim - Just Not As We Knew It
MAD London - Thursday, Feb. 12, 2015
WPP To Acquire 'Substantial' Stake In comScore: Develop Cross-Media Audience, Campaign Measurement
Alcohol-Free 'Beer For The Millennials' Could Be A Drinker's E-Cigarette In The Waiting
Publicis Groupe Reports Q4 Rebound With 3.2% Organic Growth
Brands Set To Reap Contactless Payment Benefits
Twitter Buys Niche, Adds More Tools For Content Creators, Advertisers
San Miguel Launching Alcohol-Free Beer
Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
PepsiCo To Maintain Spend But Shift To Consumer-Facing Campaigns
Web's Big Players Team Up To Tackle Malware
Streaming To Be Included In Pop Charts
Black Cab App To Open In Six New UK Cities
JWT Lands Brief To Widen Ribena's UK Appeal
TfL Calls Creative And Media Review
Mondelez Ad Efficiency Drive Gathering Pace
The Rise of Native Ad Exchanges
Apple Worth More Than $700 Billion - Builds Solar Farm, Hires Search Experts
When It Comes To Search, Is Purple The New Black?
MAD London - Wednesday, Feb. 11, 2015
Omnicom Posts Strong Growth In 2014
Coca-Cola Increases Marketing Spend As Growth Returns
Facebook Expands 'For Sale' Groups Ecommerce
Digitas LBi Launches Lift-Sharing App
Facebook Moves Into India
Premier League Football Rights Sold For More Than GBP5bn
Flipboard Embraces The Web
Marriott Teams Up With Skype For England Rugby Fan Competition
Evans Cycles Switches To Mindshare
Avios Travel Rewards Seeking First Social Media Agency
How Many Kids' Kits Will GBP5bn Buy? Premier League Must Learn Marketing Is Now Philanthropy.
Born To Be Here: Programmatic Native
Can A Public Company Keep A Start-Up Attitude?
Sideswipes: Data, The Way You Know It, Is Dead
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