KEVIN CONROY has been promoted to fill the newly created position of Senior Vice President and General Manager of AOL Entertainment. He had been General Manager of America Online's AOL Music division. In his new role, Conroy will oversee music, film, TV and games for AOL as the online division attempts to integrate content and services from individual channels. BILL WILSON, Senior Vice President for AOL Music, was promoted to General Manager.

Sprint has named E/Solutions veteran JEFF MOTT VP-Marketing, Mass Markets Organization. Mott succeeds HARRY CAMPBELL, who became president of the consumer focused MMO in June. Previously, Mott was VP-Sales and Service in the central region.

Bob Jeffrey, President of J. Walter Thompson North America, announced that SALLY A. MORRISON, former Senior Vice President of Publicity at Miramax and long-time veteran of the American Foundation for AIDS Research joins JWT as Senior Partner, Director of The Diamond Information Center. Prior to joining the Diamond Information Center, Morrison served as Senior Vice President of Publicity at Miramax films, where she most recently oversaw all international communications activities surrounding the release of dozens of Miramax and Dimension films.

Forbes.com announced that JAMIE MACY has joined the West Coast sales team as Account Manager with responsibility for the Northwest Territory. Macy was most recently at Ziff Davis Internet, where she was West Coast Regional Sales Manager.

The Mobile Marketing Association has hired PETER FULLER as its Executive Director. Last year, Fuller ran communications efforts for the MMA, and prior to that founded the Internet Measurement Initiative, an organization that advocates guidelines for Web audience measurement. He continues to run his own strategic public relations and marketing firm, Peter C. Fuller Worldwide.

Aptimus, Inc., an online direct response network, has recruited CHRIS REDLITZ as Senior Vice President of Sales and Business Development. Redlitz was most recently Vice President of Sales for GetRelevant, an online company offering similar services to major direct marketers.

VIKKI C. NEIL has been named Director of Online Marketing for Scripps newspapers. Neil rejoins The E.W. Scripps Company after spending the previous year as the Internet Advertising Manager for The St. Petersburg Times. While at the Times she directed the online revenue strategy, led the redesign of the newspaper's classified websites and spearheaded new marketing strategies.

The Reader’s Digest Association announced DAWN ZIER’s promotion to Vice President and Circulation Director. Zier, the former Vice President of Circulation Marketing, will be responsible for marketing, fulfillment, planning and managing the circulation of the company's special interest magazines, including The Family Handyman, American Woodworker, Selecciones and Reader's Digest Large Print.

MaxWorldwide has appointed RICHARD N. COSTELLO and GEOFFRY R. HANDLER to its board of directors. Costello has spent 29 years in advertising, most notably as President and Chief Executive of TBWA\Chiat\Day in New York and Chief Operating Officer of TBWA. Most recently, he was President of Universal Studio's Strategic Marketing Group. Handler is the Managing Partner at law firm McLaughlin & Stern LLP. He was a member of the board of TDI, an outdoor advertising company, until its acquisition by Infinity Broadcasting in March 1996. He also sits on the board of directors of two major charitable foundations.

DENNIS CAICEDO has joined Spanish Broadcasting Systems as the Director of Sales Research & Development. Dennis was recently with HBC in Miami and has over twenty one years of experience in the advertising industry, predominantly in media sales, sales management, NTR/business development and account management in radio, television and on the agency side.