Cue another "size doesn't matter" reference: AvenueA/Razorfish's Jeremy Lockhorn said it's not about the size of your audience but rather how engaged they are with your brand that matters in matters concerning branded content. For the advertiser, he says it's much more about passion and knowing what's unique about that audience.

An audience member wanted to know how people find out what kind of video content is on the Web if they don't have a specific destination in mind. Media Contacts' TS Kelly quickly responded that “there is no one solution out there for an individual.

With quips like that, you'd think this was another kind of online video conference, but as the quipster, Media Contacts' TS Kelly pointed out after quipping, "It's not that kind of video."

The more everything changes, it stays the same, panelist Andy Von Kennel of Measure2x quipped, as creative shops and their measurement firm cousins fish around for that elusive metric that marketers like to call "engagement."

For all the buzz surrounding the supposedly advanced mobile video infrastructure of certain big Asian markets, the major telecommunications providers still haven't quite figured out how to actually make money with the emerging video platform.

Citing comScore data, YouTube sales manager Brian Cusack revealed the Google units aspirations toward global domination. According to comScore, YouTube had about 85 million unique visitors in March, which Cusack said makes its population bigger than the country of France.

To illustrate just how difficult the potential "monetization" of online video may be, Jonathan Miller cited an example that involved AOL, the death of Pope John Paul II, and a bikini.

hat was the overall theme Jonathan Miller used to describe his presentation. The shift in this case, of course, was the shift from a traditional network TV model to an online video model. The really is a fundamental one, Miller said, moving the industry and the consumer population from a "destination" based model to one of a "distributed" content play.

That's how Jonathan Miller, Founding Partner, Velocity Interactive Group, Former Chairman and CEO, AOL, summed up the history of the network television business during this morning's opening keynote at the OMMA Video conference in New York. And, in an ironic way, it may be the blueprint for online video too.

OMMA Video opens Monday morning, and in just the year since we started this series so much has changed in this space. A year ago the major networks still played coy online, teasing users with an episode here and there. Today, prime time gushes online, sometimes moments after shows finish airing. YouTube still dominates the space, but scores of brands are learning how to leverage this hub as a distribution and promotion mechanism. After years promoting the free, ad-supported model, ironically, one of the breakout hits in episodic Web programming, The Guild, is supported by user donations. Now there's a …