The panel led by All Things Digital Senior Editor Peter Kafka briefly touched on creative mobile applications that can help drive consumer buying. Panelists didn't think the opportunities around mobile are as simple as pushing ads out to consumers on their phone. Some on the panel suggested that 2D bar codes will become an interesting opportunity for advertisers. If you have a recipe in Martha Stewart Living, for example, consumers will have an option to use this basic tool to download new information from a 2D bar code to produce new revenue streams.

Consumers like freebies â€" never more than in a recession. Angela Courtin, senior vp of marketing, entertainment & content of MySpace, says she is seeing consumers asking for more free product in this weak economy â€" especially on MySpace, the massive social networking site. Music is a big draw. “We are seeing the likes of TurboTax and McDonalds wanting to get involve,” says Courtin. She notes there is a lot of free music available on MySpace. Also, she says MySpace may cut back on some banners and/or display ads â€" especially as it gets advertisers more involved …

Peter Kafka, Senior Editor, All Things Digital, is moderating a panel of experts. He notes that as the economy comes back, online advertising will come back. Not rocket science, but the industry needs a (swift kick and) reminder. Kafka said there are funds, lots of resources for advertising, but it will take innovation to get the economy and advertising moving again. Mark Mahaney, Internet analyst, Citigroup Investment Research, held up a Amazon Kindle, pointing to the lack of innovation in online advertising related to this new ebook. Michael D. Kelley, partner for Advisory Services in the Entertainment, Media …

One of the telltale signs of the economic collapse, was some basic financial stuff â€" stagnant personal income and dropping savings rates. “We stopping saving,” says Paul Kedrosky, editor of Infectious Greed. He notes savings rate have turning down since 1959. Not only that but personal income hasn't growing for a long time. Kedrosky says it's no surprise the economy hit the wall. In the 1930s depression, it was all about corporate debt collapse. This time everything is tied to household debt problems. Now we destined become cocoon-ers, perhaps spend less, and become savers. “We are money …

Consumer products goods companies are missing an opportunity to save money and save a few trees, according to Gian Fulgoni, chairman and cofounder, comScore, who opened the OMMA Global Hollywood conference on Monday. He said CPG companies need to move coupons to the internet and allow consumers to print them as they need them. About 90% of the coupons are distributed in circulars. "It's crazy why not shift these things online," he said. The trillion dollar industry spends million in advertising, but very little goes online. That's were the consumers are going. In fact, a recent comScore study suggests that …