Mobile ad platform Amobee Media Systems just announced a new performance-based model that integrates mobile campaigns with fixed out-of-home media. The system, which can utilize SMS, Bluetooth or Wi-Fi tied to create an interactive backchannel for out-of-home media campaigns, is proximity-based and utilizes a pay-for-performance model that charges advertisers only when a mobile user interacts with the medium in that location. Amobee did not disclose what kind of coverage the new system has, but said the model was similar to online performance-based advertising models, such as paid search campaigns. "Whether a billboard in a subway, a sign …

Interestingly, a significant percentage – 25% -- of U.S. smartphone owners don't know that they actually have a smartphone. They think it's simply an old-school, not-so-smart phone, er what we used to call cell phones. How do I know this? Because Joy Liuzzo, the research guru at InsightExpress is telling us at the mobile summit. Liuzzo, who did some special research for summit attendees, says this stat is one of the bombshells, and the reason it's so important is that that segment – a segment she calls the "pleasantly surprised smartphone owners" – behave more like regular phone …

If you do, you'll get to see a sneak preview of Charlotte Russe's new line. But what you'll also get, is a sneak preview of a new rich MMS mobile media content experience. That's what Paul Hollowell, interactive marketing manager at fashion retailer Charlotte Russe, and his mobile media partner James Citron, CEO of Mogreet offered mobile summit attendees. And now you can experience it too. Just text RUSSE to 21534 and you'll get to see the sneak preview of the line via a rich video directly to your mobile phone.

As far as mind-boggling stats go, James Citron, CEO of Mogreet, just said the most boggling one for my mobile summit blogging mind. According to Nielsen, he said, the average teenage American girl now sends a text 1,300 times a month. No wonder teens think Twitter sucks. They're way too busy actually communicating with each other than to waste their time tweeting into the void of the Twittersphere. Teenage girls may be ahead of the curve, but Citron cited another impressive text stat: That the average American adult mobile phone user now spends more time texting than talking.

Eric Offner, director of mobile products at Career Builder says 2010 was the year people started building their careers via mobile page views. Offner said the jobs site (guess I can't really call it a site anymore, can I), didn't pay much attention to mobile until 2010. He said it began the year with approximately 80,000 mobile page views per day in January 2010. But December, he said Career Builder was experiencing 1.8 million page views daily. "It was driven by our customers, which are the job seekers," Offner. Makes sense to me, given the demand …

Google's Spero is painting a compelling picture for building brands on mobile devices. And to illustrate it, he cited Sherwin Williams. Asked by a mobile summit attendee to give examples of great brand building via mobile, Spero said, "How many people thought I would say paint." But he said Sherwin Williams has created an awesome, and very logical app that is helping people and driving paint sales at the same time. Using the camera on a cell phone or a smart phone, Spero said the Sherwin Williams app allows a consume to "take a picture of anything, …

Or for that matter, go ahead and nix, "mobile social," while you're at it. Despite the fact that the industry next generation digerati love mashing things up, John Hadl, founder-CEO of BrandHand, at least, thinks these are distinct and separate platforms. "Everybody please stop saying social mobile," he pleaded with mobile summit attendees this morning. It's not that Hadl doesn't think mobile is social, it's just that he thinks it's inherently social, and therefore calling it that is simply redundant. "Mobile, by its nature, is social," he asserted.

And when we say luxury, we do mean luxury. According to Google's Jason Spero, eBay currently is selling "three or four Ferraris every month via a mobile phone." Now that's mobile commerce. Spero used that example to illustrate that mobile commerce isn't just people ordering "$5 items." He said he had a number of other high-end purchase data stats, but that he could not disclose them. But he alluded to one, saying that Google has "enabled a click-to-call from a mobile search grid for satellite TV," which allows mobile users to order subscription TV services directly from …

Well, at the very least, Google's mobile team likes the fact that Apple's iAd platform is out there helping to develop a market around mobile advertising and ad serving. "I'm rooting for iAd," Google's Jason Spero, acknowledged, adding, "Every time those folks go in and talk about the rich mobile experience people can have, that's good for the industry." Of course, Spero said Google did it first, and implied that its mobile ad serving solution, which utilizes and html5 format, is superior to Apple's iAds, which utilize an app approach, but either way, Spero believes, "There will be …

Quoting former Google CEO Eric Schmidt, Jason Spero, described mobile technology as "augmented humanity." "The phone is making us smarter. It allows us to connect when we can't be at our desktop," Spero explained, noting that it is starting to change consumer behavior." So how are human beings using mobile technology to augment their lives? Well, they're spending lifetimes killing angry birds. Actually, American humans are now collectively spending "125 years per day" playing the popular smart phone gaming app, "Angry Birds." "When you see people changing their behavior, that's when you have the more enormous or …