Midway through his description of the "human mannequin" campaign his agency Devito Verdi created during New York's Fashion Week, Tyler DeAngeleo paused to assure Digital OOH Forum attendees that he is not a sex fiend.

What could possibly be positive about the sticky, day-glo orange residue that Cheetos leave on consumers' hands? "It's how consumers are reacting to it emotionally" -- which, as it turns out, is quite nostalgically -- according to Doug Pulick, SVP of Strategic Insights at NCM Media Networks. Based on pioneering neural research, the Frito-Lay brand found that what it assumed was a negative product trait is, in fact, what connects consumers to the cheesy snacks. Just the thought of Cheetos residue produces a "visceral reaction" among consumers, according to Pulick, as it harkens back to their childhood when it represented …

Just for the record, Adam Potashnick, Global Media Director at Mediacom, says he isn't receiving any real-time data related to digital out-of-home marketing. There's "nothing coming from the vendor," anyway, Potashnick clarified on an afternoon panel at MediaPost's Digital Out-Of-Home Forum. Rather, "It's "more about the network, and its reach," he said. Currently, "We (be which we assume Potashnick means the ad industry) are buying this medium based on the lowest common denominator." However, "As more and more data becomes available, it's going to potentially fragment our spend."

This time it came from Adam Potashnick, global media director at Mediacom, a sister company of Spafax's and also the guy who oversees the agency's Dell account.

Ever since WPP Group formalized the structure of its new media operating division, Tenth Avenue, I've wondered exactly what one of its core assets, Spafax Networks, actually is. I knew it is an expert in out-of-home media, but so is sister agency Kinetic Worldwide.

Please make sure your folding trays are in their full upright position. No, we're not landing, but Garry McGuire, CEO of RMG Networks, would like to serve you some in-flight advertising. Presenting at MediaPost's Digital Out-Of-Home Forum, McGuire insists that his digital out-of-home ad network is more popular than ever in the sky, where he says average dwell times are 2.5 hours, and 70% of air travelers engage with their back-of-the-chair TVs for at least an hour. Making the medium even friendlier for brands, McGuire says RMG has reduces lead-times from about 45 days (back when ads had to be …

Heck, I couldn't think of one until Gary McGure, CEO of RMG Networks, did the first of the Digital OOH Forum's interstitial minutes this morning. I mean, even the Emergency Broadcasting Service isn't mandatory (but ignore it at your own peril).

According to Tricia Nichols, global lead-consumer engagement & media strategy for the Gap brand at Gap Inc., it's coming from TV, but also from radio.

Tim Tompkins opened MediaPost's Digital Out-of-Home Forum this morning with a great presentation showcasing the Time Square Alliance's new "Times Square Moment" initiative - basically an attempt to program a network of signs in key locations surrounding Times Square with compelling, non-commercial content. Interestingly, the first example of it - timed to the Spring season in NYC - features a slow-motion video of flowers opening, then exploding into pollen. It was something bound to resonate in the minds - and noses - of any seasonal allergy sufferer (hence the reason for the this post's headline).

How would you like to "take over" Time Square?! Yep, literally every digital billboard at the junction of Broadway and Seventh Avenue from 42nd to 50th Streets (or thereabouts)? Every marketers' wildest fantasy, right? That's exactly what Tim Tompkins, President of Times Square Alliance, which represents all of the businesses in Times Square, is trying to make possible. Developed in partnership with the Ad Coalition, it's called the "Time Square Moment," and is currently limited to "non-commercial content" -- think arty affairs and public service messages -- being displayed on about 15 of the square's screens, according to Tompkins. It's …