Email marketing in Vegas doesn't have to stay in Vegas. Palms Casino Resort's Erin Levzow says at the Email Insider Summit segmentation is critical for her business. Half of its customers are local, older-skewing, slot-machine-playing types, so direct mail is employed to reach them. The other half are "party all night, let's get crazy"-types, so mobile messaging can work.

On a panel on multi-channel marketing at the Email Insider Summit, Erin Levzow said her company (Palms Casino Resort) looks to follow consumers "through their journey" and target them with a relevant message. They can be different based on whether they're using social media, SMS, mobile, mobile, email, etc.

Do marketers use the term multichannel marketing in-house? Not really. At least none of the marketers on a panel called, "Multi-Channel Marketing: Stop The Talk, Give Some Proof," at the Email Insider Summit today. What do they call it?

A top tech marketer asked before the conference: there's buzz about multi-channel marketing, but is anyone actually succeeding in doing it?

Mobile is not optional. It's the number one destination for email interaction.

Draftfcb's Chris Miller says at the Email Insider Summit in his keynote "nerds are my best friend." They are coders and bring things to life. They work assiduously crunching on Tech Tuesdays, which the agency holds.

Picking up on Morgan Stewart's teenager email spike, Email Insider Summit opening keynoter Chirs Miller, Chief Digital Officer of Draftfcb, began his presentation this morning with a mock text banter between "email and mobile." Nevermind that neither is a persona, and one is a mode of communicating, while the other is a communications platform and devices, Miller sort of pulled it off. "First I thought I would imagine what if email and mobile were texting each other," he explained, adding, "What they say?" "Email would say, 'Wassup? Just when people starting caring about me again, you come along?'" "What it …

"Think mobile first," said Chris Miller, chief digital officer at DraftFCB, in a keynote at the Email Insider Summit today. Pointing to metrics that email usage is down on the desktop but the No. 1 activity on mobile phones, Miller said that if you don't optimize for mobile, then consumers will delete your email. If things get bad enough, then consumers may stop checking their email on their phones.

Kicking off day two of the Email Insider Summit with a keynote is Draftfcb's Chief Digital Officer Chris Miller, who has worked with State Farm, Vokswagen and others on email campaigns.

Carly Rae Jepsen is having an influence at the MediaPost Email Insider Summit. Experian has seized on her hit "Call Me Maybe" for its promotional buttons.