The future of marketing is all about "the infusion of data into experiences," says Naseem Sayani, VP of Business Strategy at Huge L.A. To illustrate, Sayani said Starbucks -- via its mobile app and all the data it collects -- should have her coffee ready before she walks through their doors, every morning. Yet, data and technology will only get you so far, said Steve Savic, Executive Creative Director at Critical Mass. Take Droga5's Under Armour's campaign -- fearuting Gisele Bundchen -- which recently took the Grand Prix in the Cyber category at Cannes. Droga5 didn't do anything especially unique …

As the moderator during the opening panel at OMMA LA on Tuesday, Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup, asked panelists what are some of the things you want to see from technology, are you looking forward to in the future? Here's what they said.

Speaking at the OMMA Los Angeles, during the panel called "Multi-Screen Branding: Big Idea Meets Big Tech”, executives say success can be hard to pin down when it comes to brand storytelling. Tim Leake, senior vp of growth & innovation for RPA say “it’s difffciult to see who is doing it well because it’s so personalized.” For example, Leake says some marketers make the mistake of being on too many channels -- and that can be a problem. “People want to be everywhere." Arthur Chan, executive vp of digital marketing for Palisades MediaGroup says you see a …

From tech titans to media giants, who's got an edge when it comes to multi-screen branding? Experts at OMMA Los Angeles, on Tuesday, agreed to disagree. Studios and other big content producers definitely have the upper hand, said Jason Gaboriau, EVP and Executive Creative Director at Doner LA. Content remains king, so the kingdom belongs to "content provider," Gaboriau said. Naseem Sayani, VP of Business Strategy at Huge L.A., couldn't disagree more. It's the technology companies who are winning the multi-screen branding game, because "they own the platforms," she said. To boot, "The live in dual screen world." To a …