by David Goetzl on Apr 5, 2:57 PM
Time Warner Cable's aggressive effort to win the PR battle against networks taking their content off its new TV-on-iPad service would gain steam if it took an important step to show greater concern for customers than profits. The cable operator should immediately lift the mandate that a customer subscribe to both its TV and broadband offerings in order to experience live TV on the Apple device.
by David Goetzl on Apr 4, 3:55 PM
MediaCom's U.K. office took a break from buying time on Royal Wedding programming for some predictions about where TV and online video may be going -- and where the two intersect. In TV, the adage is viewers watch programs, not networks and the agency raises the issue whether that extends to the digital realm.
by David Goetzl on Apr 1, 3:11 PM
New "Mad Men" deal to allow 22 more minutes of ad time per season and promotion of product placement, while Time Warner Cable and Cablevision bumble launches of TV on the iPad.
by David Goetzl on Mar 31, 3:19 PM
As trivial as it seems in light of his grisly lunacy, Gadhafi's continuing impact on the oil market might trickle down and impact the TV upfront market. So could the Japanese tsunami and higher cotton and other commodity costs.
by David Goetzl on Mar 30, 2:16 PM
It quickly becomes clear that Walter Levitt is way too nice to be working in television. He's Canadian, after all. Still, the new top marketer at Comedy Central has a penchant for pushing boundaries, which should help drive viewing for "South Park" and Jon Stewart.
by David Goetzl on Mar 29, 3:29 PM
Where have you gone Walter Cronkite? Time was, the White House would request that networks give it a prime-time spot for a Presidential address -- perhaps with a topic as critical as, say, launching missiles in a distant land to prevent genocide. ABC, CBS and NBC would always say yes. No longer is it a sure bet.
by David Goetzl on Mar 28, 2:06 PM
It would be extraordinary leadership on President Obama's part to try and dissolve fears some Americans have about their Muslim neighbors by using himself as a vessel. The need for such bold action comes to light during the top-notch documentary, "Unwelcome: The Muslims Next Door," that debuted Sunday on CNN.
by David Goetzl on Mar 25, 4:28 PM
There's a battle shaping up this fall between The Hub, a fledgling kids' network, and CNBC. Yes, Warren Buffett can do that. When Buffett speaks, investors probe his every word, seeking tips on which stocks to short or precious metals to buy or CEOs to trust. Even with the likelihood all he'll say is "buy low and sell high," they don't want to risk missing a morsel.
by David Goetzl on Mar 24, 3:28 PM
Comcast has engaged in chicanery to avoid again being tabbed the "Worst Company in America." It encouraged its employees to rig a Consumerist.com vote - to take some power away from a public still frustrated with the cable operator's customer service. An internal memo detailed how to turn on the trickery and invoke Chicago-style politics and vote early and often.
by David Goetzl on Mar 23, 3:41 PM
At some point after all the results come in from the 2010 Census, Robert M. Groves will transition out of his post as Census Bureau chief. Should he shun a return to academia, he'd be a darn good hire for a TV network.