A new USA Today poll indicates seniors 60-plus are generally happy and doing relatively well, which suggests advertisers might have some disposable income to go after. If Harley-Davidson might not line up to test their consumer confidence, other categories might join Big Pharma in trying to reach them.

It's an utter shocker that the Olympic events have no marketing logos visible during the action. Yes, it may be the only instance where the International Olympic Committee is leaving money on the table.

It's difficult to reach a sweeping conclusion about which Olympic sports provide the best viewing experience. It's hard to make a case against swimming and track, which is a validation of NBC's reliance on them.

ESPN wants in. Other cable networks do too. Food Network and HGTV will continue to zig while they zag.

Local station groups should thank Time Warner Cable for the wake-up call. It's unlikely they will ever again craft a carriage-rights contract without explicit, inarguable language saying their stations cannot be imported into a faraway market.

In this month's Leaders & Bleeders, NBC is thriving with its Olympics coverage, while GM's top marketer Joel Ewanick flames out. Also "Face the Nation" is surging, while Apple ads are getting panned.

If a French judge had been caught scheming to deprive the U.S. gymnastics team of its gold medal, the deceit may not have caused the furor that the publication of an NBC email address sparked over the weekend. On Tuesday, the emerging international crisis looks to have been averted, somehow without a Barack Obama-David Cameron summit.

Comcast executives had to be celebrating Sunday morning. Or exhaling. There was some early validation that the company's massive investment to secure Olympic rights through 2020 may be worth it. Saturday prime-time household ratings and viewership came in way above the 2004 Beijing Games, according to NBC.

Every Olympics has a defining moment. The London Games will have a defining technology. This is the iPad Olympics.

Viacom this month joined with dozens of others in filing a court brief expressing opposition to the Defense of Marriage Act (DOMA), which defines marriage as between a man and a woman. There were business reasons for doing it, but clearly there was also welcome principle involved.