In his Super Bowl "Ferris Bueller" spoof, Matthew Broderick says "life moves pretty fast, if you don't stop and look around once in a while, you'd miss it." Same goes for Super Bowl ad commentary. It still takes up newspaper inches and lots of TV time, but the bulk flies around on Twitter in near real-time. Patience remains a virtue, however, so here are some late-breaking tweets (which is probably an oxymoron).

To a degree, the NFL's blackout policy doesn't affect Buffalo Bills fan Matt Sabuda. Whether the game is on local TV or not, the Bills' season ticket holder is most likely in the stadium - no matter how cold -- rooting on the mostly hapless hometown team. Yet, he's taking a stand on principle this week, putting up the money for a TV campaign that backs efforts by the Sports Fan Coalition (SFC) to get the government to make a policy change that would affect the NFL's blackout rules. "I'm one of those sappy idealists, unfortunately," the real estate investor …

At its core marketing has always been akin to throwing spaghetti against the wall and seeing what sticks. But, now with all these efforts to find gold in social media and would-be breakthrough apps, it seems as if there's a lot more tossing. The reasons aren't rocket science. Costs can be cheaper. And, if every 13-to-30 year-old has a smartphone glued to a palm, then it makes sense to try and take advantage of that. Yet, it's increasingly hard to believe some of these gambles - low cost or not - are actually working.

Some members of the media - not sure whom - rush each spring to attach a figure to the pricing ups or downs in the upfront market. "Soaring Market, CPMs Up 12%" might be the ad trade equivalent of "Seal & Heidi Split." Quick, easy, attention-grabbing. And, there's so much interest in the machinations of top buying and selling executives that the singular number -- +12%, down 5% -- might brand them winners or losers. While that singular figure - couched as average or approximate - can provide some indication of the health of the ad market, it's sort of …

It wouldn't surprise if Tim Tebow popped up in a Super Bowl ad Sunday. Not one for a faith-based organization as he did several years ago, but for a proud brand. Knowing how some advertisers try to tap into the zeitgeist, the fascination with Tebow would seem to make him an ideal candidate. And, his success took off early enough in the fall for a brand to plan a spot worthy of the big game. Ah, but Tebow is too polarizing, right? His public displays of his religious beliefs make it too much of a risk for a marketer? It …

Set behind the curtain of a Broadway musical, the NBC drama "Smash" might have done very well on the network 15 years ago. NBC was indomitable then among upscale 18-to-49 year-olds and home to smart, quality programming that might have allowed a show about the making of a Marilyn Monroe musical to find a large audience. After all, a "Must See TV" comedy about wacky Upper West Siders, with loads of inside jokes, did very well in the Upper Midwest. But, so much has changed. Even as NBC is desperate for some ratings ignition, it still envisions its brand as …

If Apple's "1984" spot is credited with demonstrating just how much Super Bowl spots can become cultural icons, an NBCUniversal executive might deserve similar recognition for upending the big game's ad sales process this year. Seth Winter, who heads NBCU sports sales, seems to have taken some of the gentleman's agreements and pre-set pricing out, while introducing a model rooted more in what the market will bear. If that's being a bit generous to Winter - executives at other networks would probably say yes -- he does seem to have pinpointed how much social media can be a huge factor …

Netflix looks to be gaining customers again and college students are putting off homework to watch online streams on laptops at the library. And yet, TV executives ostensibly don't seem worried that new platforms will cost them chunks of viewers. They quickly point to research showing that traditional TV viewing continues to rise even with all the emerging options -- the latest Nielsen figures indeed show that average monthly viewing at home increased about 2%. Yet, switch an "S" with a "K" and there's a sign of leveling off. While linear viewing is growing in the U.S., it has flattened …

There will be a massive publicity blitz behind the return of "Mad Men" over the next two months as the season premiere approaches. Unlike the unavoidable promos for "Smash" on NBC and other pre-launch deluges, this one will be hard to tire of. "Mad Men" has been off the air for so long and devoted fans are eager enough for its return, it may be one time where clutter is welcomed. Season four ended in late 2010 and the two-hour season five premiere comes March 25. So, it was good to hear from Matthew Weiner on Wednesday, even if the …

With his Comedy Central contract up in the middle of next year, would Jon Stewart actually leave his "Daily Show" chair? He certainly won't be joining the "Monday Night Football" booth, blasting away on MSNBC or replacing Ryan Seacrest on "American Idol," but having recently turned 50, might he be tempted by a new challenge?