by David Goetzl on Jul 23, 4:08 PM
Time Warner Cable's timing is fortuitous. If indeed CBS goes off its system in multiple markets Thursday, the blackout would come weeks before meaningful NFL games kick off and the fall TV season begins.
by David Goetzl on Jul 22, 5:21 PM
The "Arrested Development" comeback looks to be heading towards more development. Netflix said Monday it would be "delighted to produce" another season of the former Fox series that it revived in late May.
by David Goetzl on Jul 19, 5:25 PM
There's still a significant amount of time before the CBS stations in the country's two largest markets could go off the air in Time Warner Cable (TWC) homes. The bet is a deal will be reached, although maybe just minutes before a would-be blackout next Wednesday.
by David Goetzl on Jul 18, 3:34 PM
When it comes to Netflix recently, investors don't appear to be consistent in the least. When a new "Arrested Development" season was released on the service, the series received muted reviews. Netflix's share price dropped markedly. And the media placed blame on the ho-hum reaction. Maybe investors got spooked that the first wave of viewers would be disappointed and fill social media with all kinds of negative reaction that would hurt the Netflix brand. No question, though, the opposite seems to have taken place over the past month-plus.
by David Goetzl on Jul 17, 11:50 AM
If it were an issue divided along partisan lines, Aereo's ultimate fate might come down to one man. Not Barry Diller or Leslie Moonves or any of the other high-profile combatants battling over the legality of the online streaming service but Anthony Kennedy.
by David Goetzl on Jul 15, 5:06 PM
What is Collective up to? In the ad business, trade campaigns frequently appear on phone kiosks and similar spaces on the streets of New York. But TV? With a rather narrow audience, that would seem to bring a lot of waste. So, a b-to-b spot Collective launched last week seems a curious move. After all, it's a tech company that propels digital advertising.
by David Goetzl on Jul 12, 1:43 PM
Talk about a crowded peloton. Ads for personal injury lawyers eat up a lot of time on local cable. So, it's impressive when one stands out so much. Give a New York law firm a yellow jersey for ingenuity or maybe just realizing the intuitive.
by David Goetzl on Jul 11, 5:24 PM
It's worth a long pause to appreciate how remarkable it is that ESPN has an ombudsman. The most influential entity in sports doesn't have to justify its decisions or acknowledge its faults. Its audience isn't going anywhere, at least en masse. And yet, it allows an outsider seemingly carte blanche to serve as a viewer/consumer representative and rip away at executives and on-air personalities.
by David Goetzl on Jul 10, 5:23 PM
Advertisers covet addressable advertising. This canine clich has got to be banished, but it obviously offers the potential to cut down on waste by only reaching dog owners with dog food ads. But only a cynic would say they have no shame in the privacy realm in that and similar pursuits. A few years ago at an industry conference, GroupM chief Irwin Gotlieb effectively said God help us all if we don't adhere to a certain honor code.
by David Goetzl on Jul 9, 5:19 PM
Why wouldn't a Republican consulting firm expand a relationship with a certain measurement company? If the publicity is to be believed, Rentrak proved crucial last year in helping President Obama win the White House - just what the GOP desperately wants to take back in 2016.